Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Spreading BBQ Love to Mexico

by Food Export | Jul 11, 2016
In January, ROWDYDOW bbQ WorldWide, located in Chicago, Illinois in the 7th Congressional District, attended the Focused Trade Mission to Mexico for Private Label and Retail Products where they connected with a buyer from Costco.

In January, they confirmed a deal with Costco Mexico to launch a pulled pork sandwich program for all 36 country locations, forecasted for annual sales of $750,000 with a plan to grow a long term relationship and product offerings well into the future.  It will be their first export sale into Mexico!

According to Angela Keaveny, Founder of ROWDYDOW bbQ, “Starting this partnership [with Costco] is enabling us to realize what we’ve set out to do—spread the love of BBQ as an American classic, with the rest of the world.” ROWDYDOW is specifically excited to be sharing the BBQ inspired by Angela’s Father’s original recipe with the folks in Mexico. Their goal is to extend their influence through Latin America, the Caribbean, and Asia as well.

Angela thanks Food Export for the educational and market entry programs she has taken advantage of, “Without working with the Food Export Association since 2013, I wouldn’t know half of what I know about how to conduct business in international markets. The Focused Trade Missions are the smartest, quickest and most strategic way to conduct business by way of how I was matched with buyers who are interested in my products and with whom I have mutual interest, truly invaluable for accelerating the sales cycle. I was able to learn about and understand the market and more confidently meet with the buyers, especially considering a whole other country, culture and language.  The Food Export team provided guidance and comfort throughout the process.”

ROWDYDOW bbQ is passionate about producing inspiring bbQ products and experiences. Pre-smoked ROWDYDOW bbQ first starts with fresh meat cuts and ingredients you can pronounce. Artisan-crafted in small batches, their meats all come rubbed and perfectly smoked. They offer unsauced pulled pork and brisket as well as their special pulled pork kissed with just the right amount of their SOUTH-SATIONAL barbeque sauce featuring a hot, sweet twist. Their products are available for retail and food service markets.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Story written January 2016 - ROWDYDOW bbQ is located in the 7th Congressional District in Illinois

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