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PopZUp Popcorn Expands Brand Awareness in Canada

"It's the Branded Program that puts us in front of these people." With products already on the shelves in some Canadian retail stores, Popzup is projecting repeat orders from this retailer and further growth within the Canadian market after participating in Food Export's Branded Program for the first time in 2022.

In 2022, Popzup LLC dba Popzup Popcorn participated in Food Export-Northeast’s Branded Program to gain brand recognition in Canada. Through allocated funds, the Somersworth, New Hampshire, supplier utilized the program to offset the costs of attending trade shows to put their product in front of potential buyers. As a result, they have generated lots of interest in their products and have gained new distributor and retailer relationships in the Canadian market. One of these is Canada’s largest specialty food distributor, whom they met on the tradeshow floor because they participated in the Branded Program.

Julie Lapham, Founder and CEO of Popzup, said, “It’s the Branded Program that puts us in front of these people.” With products already on the shelves in some Canadian retail stores, Popzup is projecting repeat orders from this retailer and further growth within the Canadian market. Popzup is using the Branded Program to help with the costs of French-language packaging requirements in Canada, which is essential to continue Canadian retailer relationships.

Popzup Popcorn was founded in 2016 by husband-and-wife duo Julie and Marty Lapham. Together, they created their product line of popcorn and seasonings. Their goal was to focus on health and sustainability; Popzup Popcorn is gluten-free and non-GMO; they are currently working towards B-Corp certification and are always looking for new ways to decrease their carbon footprint, such as having their recycling program.

Popzup LLC dba Popzup Popcorn has actively participated in the Branded Program and other Food Export activities since 2022.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

 

 

Over 20% Increase in Sales

Over 20% Increase in Sales

 

Branded Program Success

Branded Program Success

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Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!

If your company has a success to share, email us at info@foodexport.org.

 

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