Michigan Produce Grows Exports to Hong Kong & Japan

North Bay Produce from Traverse City, Michigan used Food Export-Midwest's Branded Program funding to increase exports of their blueberries and apples to Hong Kong and Japan by taking advantage of the 50% cost reimbursement through the Market Access Program (MAP) funded program.

Using their allocated funding to gain brand awareness by attending trade shows in Hong Kong and Japan helped the Michigan supplier promote their fresh fruit, especially their Michigan apples and U.S. grown blueberries.

Through show attendance and participation in Food Export’s Market Access Program (MAP) funded Branded Program, North Bay gained 8 new foreign buyer contacts, developed 2 new agent relationships, and earn over $112,500 in sales to Hong Kong while also projecting to complete $7M more in sales to Hong Kong and Japan over the next twelve months.

North Bay Produce has participated in the Food Export Branded Program since 2012 and has made strong gains establishing their fruit in East Asia using the Branded Program. A grower-owned fresh produce marketing and distribution company established in 1991 offers a dozen species of fresh produce and is committed to delivering consistently high-quality produce to their customers across the world. For more information visit their website at: http://northbayproduce.com/

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.


New Distributorships Established

2 New Distributorships Established


8 New Foreign Buyer Contacts

Branded Program Success

Branded Program Success

Share your Success

Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!

If your company has a success to share, email us at info@foodexport.org.


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