Michigan Produce Grows Exports to Hong Kong & Japan
North Bay Produce from Traverse City, Michigan used Food Export-Midwest's Branded Program funding to increase exports of their blueberries and apples to Hong Kong and Japan by taking advantage of the 50% cost reimbursement through the Market Access Program (MAP) funded program.
Using their allocated funding to gain brand awareness by attending trade shows in Hong Kong and Japan helped the Michigan supplier promote their fresh fruit, especially their Michigan apples and U.S. grown blueberries.
Through show attendance and participation in Food Export’s Market Access Program (MAP) funded Branded Program, North Bay gained 8 new foreign buyer contacts, developed 2 new agent relationships, and earn over $112,500 in sales to Hong Kong while also projecting to complete $7M more in sales to Hong Kong and Japan over the next twelve months.
North Bay Produce has participated in the Food Export Branded Program since 2012 and has made strong gains establishing their fruit in East Asia using the Branded Program. A grower-owned fresh produce marketing and distribution company established in 1991 offers a dozen species of fresh produce and is committed to delivering consistently high-quality produce to their customers across the world. For more information visit their website at: http://northbayproduce.com/
Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.
2 New Distributorships Established
8 New Foreign Buyer Contacts
Branded Program Success
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Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!
Founded in 2011, Cooper Street Cookies are made from an “original 100-year-old cookie recipe based on quality ingredients with no nuts, no dairy, and nothing artificial and are delighting cookie lovers of all ages.”
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.