In 2019, E Formella & Sons Inc has had a new opportunity to pursue new business in Canada thanks to the Agriculture Trade Promotion Program (ATP). ATP alleviates the graduation rule for the Branded Program therefore giving them an opportunity to introduce new products into the Canadian market. Funds were used to reduce costs associated with design, translation, production, and printing of Canadian market compliant labels. Additionally, they were able to use ATP funds to exhibit at SIAL Canada while also participating in Food Export’s Food Show PLUS!™ service to find new business.

As a result of these activities, E Formella is finalizing a new sale with a Canadian Buyer worth US$34,000.  According to Kathy Formella, Owner of E Formella & Sons Inc, “These new opportunities in Canada were made possible thanks to the availability of ATP and Branded Program funding.  We plan to have more sales under our belts in the near future.”

Food Export uses funding from the Agricultural Trade Promotion Program (ATP) and the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export - Midwest and Food Export - Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.