Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Increasing Export Sales From Wisconsin to Korea

by Food Export | Aug 17, 2016
One of Food Export’s premiere programs is its Food Show PLUS!™ services made available to registered U.S. suppliers traveling overseas to international tradeshows. Food Show PLUS!™ can maximize tradeshow success with an enhanced service package to assist who exhibitors maximize their show experience.

Cranberry Growers Cooperative of Wausau, Wisconsin attended the Seoul Food & Hotel Show Korea in May of 2015 and utilized Food Export’s Food Show PLUS!™ services. These services included introductions to qualified buyers, targeted invitations to buyers, a market briefing by local USDA, Foreign Agricultural Service staff, a local retail tour, pre-event custom product research, on-site show assistance from Food Export’s In-Market Representative and post-show top lead identification. Mike Stone, from the cooperative, says that “Food Export’s IMR was exceptionally prepared to help us expand in the Korean market.  They provided accurate market intel and introduced us to important buyers.”

As a result of utilizing Food Export’s Food Show PLUS!™ services, Cranberry Growers Cooperative was able to exceed their sales goals for the market.  These sales would mark a 20% increase in actual export sales to the Korean market for the U.S. Supplier.

The grower members of the Cranberry Growers Cooperative are passionate about growing cranberries. Almost without exception the growing operations that make up the cooperative are family-owned and operated. Family farms that have been passed on from generation to generation, many over 100 years old. Providing high quality, moist dried cranberries at competitive prices is part of the cooperatives promise. Bulk, consumer, private label, and custom packaging are offered. Through their participation in Food Export’s Food Show PLUS!™, these cranberry farmers are able to sell directly to Korean buyers.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products; as these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

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