Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Ginseng Up Expands Export Success in Europe

by Food Export | Aug 05, 2016
In October 2015, Ginseng Up, from Worcester, the 2nd Congressional District of Massachusetts, attended the ANUGA show in Cologne, Germany where they utilized Food Export’s Food Show PLUS!™ services.

These services helped the Massachusetts beverage supplier make four new agent relationships, one of which helped them complete a sale worth $18,000 to Europe.

According to Gustavo Fayad, “I am very happy to be working with Food Export and have had great results from their activities.”

Ginseng Up is a producer of specialty beverages in the retail, convenience stores, and wholesale markets. Started in 1981, Ginseng up started crafting a soda packed with premium ginseng. The company has since innovated to offer a full line of all natural sodas and drinks, made without preservatives or high fructose corn syrup. To learn more about Ginseng Up’s products visit their website at:


Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.


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