Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Increasing Export Sales from Michigan to Hong Kong

by Food Export | Jul 12, 2016
In July of 2015, Trueline Foods of Grand Rapids, Michigan, attended the Focused Trade Mission to Hong Kong for Retail and Food Service Products. The mission was organized by Food Export – Midwest and coordinated by Jamie Zmitko-Somers, International Marketing Program Manager at the Michigan Department of Agriculture and Rural Development.

Focused Trade Missions are designed to immerse U.S. suppliers into export markets by taking them to markets that show potential for their products to thrive. The services offered at the Focused Trade Mission to Hong Kong included one-on-one meetings with buyers, a chef demo and product showcase, and retail and food service facility tours. During the event, Trueline Foods made one new agent relationship which resulted in $5,000 in sales of cooking oil products since the mission.

Trueline Foods is also a participant in other Food Export – Midwest programs.  The company uses Food Export's Branded Program for 50% reimbursement on international marketing expenses.  This allowed them to receive 50% reimbursement on travel expenses to the missions in Hong Kong, making it easier to attend.  Trueline Foods also plans to exhibit at the Natural & Organic Products Expo in Hong Kong in August of 2016 to further develop the relationship with the buyer in Hong Kong as well as meet with additional buyers from the region.  They will use Branded Program for 50% reimbursement on booth fees and travel expenses to the show.

Furthermore, Nancy Tuohy, Vice President of Trueline Foods, also utilizes Food Export – Midwest’s Export Advisor Program for further assistance on her export endeavors.  Through the program, Nancy works one-on-one with Food Export's Export Advisor Gary Winget for assistance with market research.  According to Tuohy, “Gary has provided me with very effective market research reports which helped me to identify top markets for my products.  He helped me understand which are markets currently importing edible cooking oils from the United States and which project to be growth markets in the years to come.”

Trueline Foods located in Michigan, is a fast-growing food exporter in the Great Lakes Region. They are a one-stop source for quality-made American foods from the Great Lakes Region and beyond. For more information about the company and their products visit:

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products; as these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Story Written June 2016 - Trueline Foods is located in the 2nd Congressional District in Michigan

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