Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

If your company has a success to share, email us at info@foodexport.org.

Whitehall Specialties Builds Presence in Middle East

by Food Export | Jul 08, 2016
In February of 2015, Whitehall Specialties, located in Whitehall, Wisconsin, in the 3rd Congressional District, attended Gulfood 2015 in Dubai and utilized Food Export’s Food Show PLUS!™ services.

At the event, their booth was overwhelmed with activity as they met hundreds of qualified buyers from Saudi Arabia, Malaysia, Jordan, Algeria, and the United Arab Emirates. As a result, the first export occurred early in March to Amman, Jordan, selling $50,000 worth of product.

Whitehall Specialties offers a wide variety of non-standardized cheese types, including cheese products, cheese blends, substitute cheese, and imitation cheese. They are committed to supplying customers with healthy, functional, low-cost products that meet their unique needs.

Kris High, Vice President of International Sales, stated that “Food Export services are valuable because they have the relationships in the region and they connect us with qualified buyers.  That can be a challenge for a small company.” Their strategies for success in the Middle East Market were twofold.  First, they were able to maintain compliance with halal certification, and second, their focus goes beyond transactional sales.  They listen to their customer needs and view all relationships as long term, seeking out strategic partners.

whiteha

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products; as these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Story written December 2015 - Whitehall Specialties is located in the 3rd Congressional District in Wisconsin

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