Find out how the Food Export - Northeast Branded Program can help U.S. seafood suppliers with offsetting the costs of their international marketing efforts.
Marketing costs are expensive and can limit a companies’ ability to build awareness and gain traction in new export markets. To help companies, we have a unique cost sharing marketing program called The Branded Program. To date in 2019, we have awarded nearly $1.1 million to 30 seafood suppliers through this program. Funding for The Branded Program had been tight in recent years, but with the recent infusion of the new ATP funding, we will have the opportunity to allocate dollars to more seafood companies and increase the level of funding for existing companies.
The Branded Program is an application-based, easy-to-use cost-sharing program designed to reimburse qualifying food companies up to 50% of their promotional and marketing costs. With the ability to stretch their export marketing dollars, seafood companies are able to think outside of the box and try new tactics to build awareness. To help inspire other companies who may be considering applying for this program, we wanted to share six ways participants are using the funds:
Find out more about our Branded Program here. Apply today!
With its extensive programs and educational offerings, Food Export USA–Northeast (Food Export–Northeast) is recognized as the preeminent expert and cost-effective resource for Northeast seafood and agricultural suppliers looking to sell their products overseas. Founded in 1973, Food Export–Northeast is a non-profit organization that works collaboratively with its 10 member states’ agricultural promotion agencies from Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont, to facilitate trade between suppliers and worldwide importers and to promote the export of food, agricultural and seafood products from those states. Since its founding, the organization has helped Northeast seafood suppliers gain access to a broad range of export markets, supported overseas in-market educational and promotional programs and offers emerging suppliers access to funds to help grow their export business. The organization is funded through the Market Access Program (MAP), administered by the USDA’s Foreign Agricultural Service.
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Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.