Focused Trade Missions

Focused Trade Mission to Mexico for Retail and Foodservice

Registration Closed Request Information
Event Date
July 9—10, 2024
Mexico City, Mexico
Registration Deadline
Apr 17, 2024

Jumpstart Your Product Export Sales to Mexico

Mexico continues to be a strong and consistent market, representing one of the largest consumer markets in the world for U.S. agriculture products.  With the geographical advantage of a long land border and a Free Trade Agreement that has eliminated duties on all agricultural and food products, Mexico is a natural market for U.S. exporters.

The U.S. has a number of distinct advantages when it comes to exporting food products to Mexico. They are highly integrated economies and Mexican importers are familiar with U.S. business practices. Additionally, Mexican consumers recognize U.S. brands and labels and associate them with consistent quality and high value.

The U.S. is Mexico’s most important trading partner, and U.S.-based companies account for more than half of Mexico’s foreign investment. The U.S. is also the source of close to half of Mexican imports and the destination for over two-thirds of the country’s exports.

In the last 25 years, the U.S. has quintupled the number of agricultural products exported to Mexico, making it the second largest export market for the U.S. In the last five years there has been an average export growth of 22% and in 2022, the USA exported $29 billion, the highest amount since the USMCA (former NAFTA).

U.S. Food & Agricultural Product Imports to Mexico, by the numbers:

  • U.S. Consumer-Oriented Foods – US$11.4 billion (2022)
  • U.S. Processed Foods – US$5.2 billion (2022)
  • U.S. Bulk Foods – US$11.2 billion (2022)

Download the Flyer for Focused Trade Mission to Mexico for Retail and Foodservice

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company. 

Interested in learning more? Watch our Mission Overview video presentation featuring our In-Market Representatives.


Products of Interest

Top U.S. products in demand:

  • Private Label Products
  • Snacks & Sweets (e.g. cookies)
  • High Consumption Food (e.g. salad dressings, mayonnaise, ketchup, etc.)
  • Frozen Prepared Food (e.g. frozen pizza, frozen pizza ingredients, pizza pockets, frozen meals, frozen entrees, frozen snacks, frozen desserts, ice cream, frozen hors d’oeuvre, frozen potatoes)
  • Canned Vegetables & Fruits
  • Condiments, Sauces, Jams & Jellies
  • Healthy/Organic/Low Sugar Food
  • Foodservice Products (e.g. canned, frozen, meats, sauces, etc.)

Mission Itinerary

July 8: Arrive in Mexico City

July 9: Market Briefing and Retail Tour

July 10: One-on-One Meetings with Buyers

July 11: Departure

Schedule is subject to change.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads

Preparation Assistance

Mexico Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$78 Million
Projected Sales

Over $100k in New Export Sales

$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!