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Export Essentials Online

Export Essentials Online provides end-to-end instruction of how become a successful exporter. Start with the basics or move to more advanced topics.

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Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, Export Essentials Online provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting. You can learn at your own pace on any computer, tablet or smartphone. Supplemental companion guides are useful reference resources for export industry trends and statistics that you can access after completing the course.

Module 1 – Exporting: The Time is Right

Understand the processes involved in exporting consumer-oriented, value-added food products. 

Module 2 - Classify Your Products for Export

Learn about classifying products using Harmonized System (HS) Codes, commonly used throughout the export process for goods.

Module 3 - Use Market Research for Competitive Advantage

Discover how to identify target markets and new market segments for your export goods.

Module 4 – Take Advantage of Free Trade Agreements

Understand how U.S. Free Trade Agreements (FTAs) and Trade Promotion Agreements (TPAs) impact U.S. food and agricultural exports. 

Module 5 - Price Your Products for Export Markets

Examine common export pricing strategies for value-added food products, including key concepts like ‘landed cost’ to the buyer.

Module 6 - Use International Terms of Sale

Understand the use of pro forma invoices in the quotation process when responding to buyers’ inquiries.

Module 7 - Master International Logistics

Learn about various distribution systems available to exporters, international shipping documents, packaging goods for export, consolidation, and marine cargo insurance.

Module 8 - Navigate Export Regulation

Analyze the regulatory systems and documentation requirements for exporting food and agricultural products.

Module 9 - Prepare Commercial Export Documentation

Learn how to accurately prepare required documentation, including shippers’ letters of instruction, customs and consular invoices, certificates of origin, bills of lading and packing lists.

Module 10 - Get Paid for Your Export Sales

Examine how companies are paid for and finance their exports, including developing payment policies and procedures and understanding government-supported export financing. 

Module 11 - Prepare for Meetings with Buyers

Discover resources for preparing to meet with international buyers, including best practices for how to select the right buyers, realistic meeting expectations and following up on leads. 

 

*A Food Export account is required to access Export Essentials Online. New to Food Export? Follow this link for New User Registration.

 

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Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity.  (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English. 
 
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.  
 
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.