Focused Trade Missions

Focused Trade Mission to Japan for Foodservice and Retail

Registration Closed Request Information
Event Date
October 23—24, 2023
Tokyo, Japan
Registration Deadline
Sep 17, 2023

Jumpstart Your Product Export Sales to Japan

Japan has proven to be an appealing and profitable market for U.S. companies for many years. The USDA Agricultural Trade Office or ATO in Osaka reports that Japan is the fourth largest market for U.S. exporters of all food and agricultural products. 

There are tremendous opportunities for U.S. exporters willing and able to follow the strict Japanese product regulations and keep up with the latest trends in this market. Under the U.S. – Japan Free Trade Agreement (“USJTA” effective January 1, 2020) nearly 90% of U.S. food and agricultural imports into Japan are either duty free or receive preferential tariff access.

U.S. Food & Agricultural Product Imports to Japan, By the Numbers

  • U.S. Consumer Ready Foods – US$6.3 billion (2020)
  • U.S. Processed Foods – US$2.5 billion (2020)

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate
for you or your company.

Learn more about Japan from our In-Market Representatives

Register for Two Back-to-Back Missions and Save!

Focused Trade Mission to Korea – Ingredients, Foodservice, and Retail
October 25 – 27, 2023

Register by the early deadline and receive each mission for only $325. 
After the early deadline, receive each mission for only $525.*

*Registration for both missions must occur on the same transaction to be eligible for the discount. If one of the mission registrations is cancelled, the discount is forfeited for the remaining mission.

Korea Back to Back Missions

Products of Interest

Top U.S. products in demand:

  • Processed Vegetables & Pulses
  • Prepared/Preserved Seafood
  • Food Preparations & Ingredients  
  • Processed/Prepared Dairy Products
  • Alcoholic Beverages  
  • Prepared/Preserved Meats
  • Non-Alcoholic Beverages
  • Canned, Dried & Frozen Fruit
  • Functional food/beverage
  • Snack/confectionery items

Mission Itinerary 

October 23: Mission and Market Briefing, Retail Store Tours

October 24: One-on-One meetings with Qualified Buyers

October 25: Departure to Focused Trade Mission to Korea or home

Schedule is subject to change.

    Focused Trade Mission Services Provided

    • One-on-one meetings with qualified buyers
    • Pre-event custom product research including market overview, importation and distribution analysis
    • Market briefing by local USDA, Foreign Agricultural Service
    • Retail store tour
    • Translation of up to two pages of materials into Japanese
    • Table top showcase and trade reception
    • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
    • On-site assistance by Food Export’s In-Market Representative
    • Identifying top leads

    Preparation Assistance

    Japan Country Profile

    Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

    Complimentary Webinars

    Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

    Export Essentials Online

    Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

    Export Success

    Participants in 2019 Focused Trade Missions Reported:

    Market Access Program (MAP) Funding


    1st Time Export Sales

    New Distributorships Established


    New Distributorships Established

    New Foreign Buyer Contacts


    New Foreign Buyer Introductions

    Agricultural Trade Promotion Program (ATP) Fund

    $78 Million

    Projected Sales

    Over $100k in New Export Sales

    $15 Million

    Actual Sales

    Branded Program

    Double Your International Marketing Budget

    With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!