Trade Mission

Focused Trade Mission to Korea for Ingredients, Foodservice, and Retail

Event Date
Oct 25, 2023 – Oct 27, 2023
Seoul, Korea
Early Registration Deadline
Jun 21, 2023
Early Registration Price

Jumpstart Your Product Export Sales to South Korea

South Korea has proven to be an appealing and profitable market for U.S. companies for many years. USDA’s Agricultural Trade Office (ATO) in Seoul, reports that the U.S. is the leading exporter of agricultural products to Korea with a 24% market share. While total U.S. bulk agricultural exports to Korea dipped in 2019, exports of consumer-oriented products such as meat, dairy, and processed products continue to grow.

Despite escalated competition from export-oriented competitors, consumer-oriented American products continued to lead the expansion of the export market in Korea, which reflected Korean consumers’ increased demand for better value, quality and diversity. The Korea-United States Free Trade Agreement, (KORUS) implemented in 2012, coupled with on-going evolvement of the Korean food market, should generate greater export opportunities for American products in Korea in the coming years.

U.S. Food & Agricultural Product Imports to South Korea, By the Numbers

  • U.S. Consumer-Oriented Foods - US$4.7 billion (2020)
  • U.S. Processed Foods - US$2.9 billion (2020)

Travel Information

US travelers coming from the Focused Trade Mission to Japan need to take the morning flight from Haneda Airport (Tokyo) to Gimpo Airport (Seoul) on Oct 25.

Flight KE 2106

Departure: 9:20AM from Haneda Airport (Tokyo)Arrival: 11:45AM at Gimpo Airport (Seoul)


Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Want to learn more about this mission? Watch this video presentation featuring our In-Market Representative Kristie Park.
*Please note that this Focused Trade Mission has been postponed from March to October 25-27.

Register for Two Back-to-Back Missions and Save!

Focused Trade Mission to Japan - Foodservice and Retail
October 23 - 24, 2023

Register by the early deadline and receive each mission for only $325. 
After the early deadline, receive each mission for only $525.*

*Registration for both missions must occur on the same transaction to be eligible for the discount. If one of the mission registrations is cancelled, the discount is forfeited for the remaining mission.

Korea Back to Back Missions

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Translation of up to two pages of materials into Korean
  • Table top showcase and trade reception
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export's In-Market Representative
  • Identifying top leads

Mission Itinerary 

October 25: Arrival in Seoul in the morning and Retail Store Tour in the afternoon

October 26: ATO Market Briefing and One-on-One Meetings with Qualified Buyers in the morning

October 27:  Half-Day of One-on-One Meetings with Qualified Buyers and Departure to the U.S. in the Evening

Schedule is subject to change.


Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Fats and Oils
  • Prepared/Preserved Seafood
  • Processed/Prepared Dairy Products
  • Non-Alcoholic Beverages
  • Processed/Prepared Vegetables And Pulses
  • Prepared/Preserved Meats
  • Beer and Wine
  • Chocolate and Confectionery
  • Snack Foods

Preparation Assistance

South Korea Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Funding
1st Time Export Sales
New Distributorships Established
New Distributorships Established
New Foreign Buyer Contacts
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund
$78 Million
Projected Sales
Over $100k in New Export Sales
$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
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