Buyers Missions

Specialty Food Buyers Mission at Winter Fancy Food

Registration Closed Request Information
Event Date
January 20—22, 2024
Las Vegas, NV
Registration Deadline
Dec 18, 2023

Food Export Buyers Missions are Unique, Curated Experiences that Maximize Your Time and Investment

Food Export-Midwest in partnership with the Specialty Food Association (SFA) will be conducting a Specialty Food Buyers Mission at the 2024 Winter Fancy Food Show.

The Specialty Food Association’s Winter Fancy Food Show returns to Las Vegas January 21-23, 2024. The 2024 Winter Fancy Food Show will take place at the Las Vegas Convention Center’s new, larger West Hall. This show is open only to the trade, and attendees include a wide variety of industry professionals including retail and foodservice buyers, distributors and brokers, business service providers, and members of the media.

This mission is a great low-cost opportunity to meet one-on-one with pre-qualified buyers from around the globe!

Register early as meeting slots are scheduled on a first-come, first-served basis.



In Partnership With:

Specialty Food Association

All suppliers who wish to participate in this Buyers Mission must be a member of the Specialty Food Association. Click here for information on SFA Membership. For any questions please reach out to your Liaison.

Health and Safety Information

For information about health and safety at this event, please refer to our Health and Safety FAQ page.

Inside Look at a Food Export Buyers Mission

Buyer Profiles

  • Brazil
  • Canada
  • Chile
  • China
  • Estonia
  • Guatemala
  • Japan
  • Korea
  • The Netherlands
  • Taiwan
  • Thailand

Download Buyer Profiles

Mission Itinerary

January 20: One-on-One Meetings with Qualified Buyers

January 22: Half-day of One-on-One Meetings with Qualified Buyers (morning only)

Schedule is subject to change.

Products of Interest

This is your opportunity to develop and expand your business with international buyers who have expressed interest in a variety of U.S. products.

  • Beverages
  • Bakery Products
  • Sweet & Savory Snacks
  • Specialty & Gourmet Products
  • Spices & Seasonings
  • Sauces, Dressings, Spreads & Condiments
  • Natural & Organic Food Ingredients
  • Supplements & Sweeteners
  • Gluten-Free Products
  • Plant-Based Alternatives

Preparation Assistance

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Success Stories

Every year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast Buyers Missions to generate new export sales and establish new distributorships.

Export Success

Participants in 2019 Buyers Missions Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$164 Million
Projected Sales

Over $100k in New Export Sales

$162 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for up to 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Foreign market compliant packaging/labeling
  • Marketing and point-of-sale materials
  • And much more!