Developing Cultural Awareness

Registration Closed Request Information

Leverage the expertise of our Guest Presenter

1:00 PM CDT / 2:00 PM EDT

As exporters cross national boundaries, they are confronted with a myriad of differences ranging from differences in regulations, legal and political systems, and cultural differences. In this webinar I look at the importance of cultural differences in shaping exporter success in overseas markets. Culture is elusive and it is not often that we think about it but it is influential in shaping business success. Different cultures have different ways of communicating, dealing with time, thinking, and/or making decisions among others. Cultural adaptation and adjustment are an important ingredient in shaping success in international markets. In this webinar we explore the essence of culture and the manner in which it shapes cross national business interactions.


Don’t have time to sit down and attend the live webinar? All registrants will receive access to a recording of the event, be sure to register so you can access the recording.

Important Registration Note: Individuals who register should receive an email with the link and information you need to participate one day prior to the webinar. If you don’t receive this information and/or have any questions, please
contact us at webinars@foodexport.org.

Guest Speaker

Dr. Rajesh Kumar – Global Strategic Advisory

Dr. Kumar is a retired academic/business consultant specializing in International Business. He assists companies with global expansion and leads training programs on cross cultural management and cross-cultural negotiations for global companies. Originally from India, Dr Kumar has lived and worked in the United States, England, France, Finland, Netherlands, Denmark, and New Zealand. Dr. Kumar combines his academic knowledge with practical knowledge derived from living in nine different cultures. This has given him unique insights on how best to bridge the cultural divide.

Dr. Kumar

Preparation Assistance

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