1:00 PM CDT / 2:00 PM EDT
As exporters cross national boundaries, they are confronted with a myriad of differences ranging from differences in regulations, legal and political systems, and cultural differences. In this webinar I look at the importance of cultural differences in shaping exporter success in overseas markets. Culture is elusive and it is not often that we think about it but it is influential in shaping business success. Different cultures have different ways of communicating, dealing with time, thinking, and/or making decisions among others. Cultural adaptation and adjustment are an important ingredient in shaping success in international markets. In this webinar we explore the essence of culture and the manner in which it shapes cross national business interactions.
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Dr. Rajesh Kumar – Global Strategic Advisory
Dr. Kumar is a retired academic/business consultant specializing in International Business. He assists companies with global expansion and leads training programs on cross cultural management and cross-cultural negotiations for global companies. Originally from India, Dr Kumar has lived and worked in the United States, England, France, Finland, Netherlands, Denmark, and New Zealand. Dr. Kumar combines his academic knowledge with practical knowledge derived from living in nine different cultures. This has given him unique insights on how best to bridge the cultural divide.
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