New videos produced by USDA/FAS Agricultural Trade Office in Beijing showcase simple and tasty ways for Chinese consumers to prepare American lobster at home.
According to an USDA Foreign Agricultural Service report entitled, “US Lobster Leads Summer Cooking Trend,” Lashonda McLeod Harper, Director of the Agricultural Trade Office (ATO) in Beijing, collaborated recently with Chefs Andrea Susto and Rain Xing from Michelin star restaurant, Opera Bombana, to create cooking videos that showcased both Chinese and Western cuisine. The cooking demonstration videos were designed to help show Chinese consumers simple and tasty ways to prepare American lobster at home.
In addition to American lobster, a variety of U.S. products, including Sunkist citrus, wines from Washington and California, as well as California almonds, were featured in the videos.
Newcomer to the Beijing restaurant scene, Chef Andrea Susto created a delicious main course using American lobster. His recipe for American lobster with citrus zest and basil puree captured the seasonal flavors of summer. While Chef Susto got to cooking, Director Harper provided consumers information on where American lobster is harvested.
See the video here.
Chinese cuisine is known for bringing the maximum heat with an array of spices. Chef Rain Xing, a Beijing native, created a true Chinese-style sweet and sour American lobster that emphasized the lobster’s delicate taste but also incorporated some spice to give the dish some kick.
See the video here.
The cooking videos launched during China’s Dragon Boat Festival in June and within one month received well over 1.1 million views on major Chinese social media platforms including Blibli and TikTok. According to the USDA report, “As COVID-19 has continued to alter consumer lifestyles, livestreaming and short video platforms have had a major impact in China’s hotel, restaurant, and institutional food service sector. Platforms such as TikTok, KuaiShou, and XiaoHongShu are primary resources for young and affluent consumers seeking trendy information. ATO Beijing is successfully tapping into these platforms by using partners and online influencers to engage local consumers.”
About Food Export USA–Northeast
With its extensive programs and educational offerings, Food Export USA–Northeast (Food Export–Northeast) is recognized as the preeminent expert and cost-effective resource for Northeast seafood and agricultural suppliers looking to sell their products overseas. Founded in 1973, Food Export–Northeast is a non-profit organization that works collaboratively with its 10 member states’ agricultural promotion agencies from Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont, to facilitate trade between suppliers and worldwide importers and to promote the export of food, agricultural and seafood products from those states. Since its founding, the organization has helped Northeast seafood suppliers gain access to a broad range of export markets, supported overseas in-market educational and promotional programs and offers emerging suppliers access to funds to help grow their export business. The organization is funded through the Market Access Program (MAP), administered by the USDA’s Foreign Agricultural Service.
Your Connection To Growth®
©2023 Food Export Association of the Midwest USA and Food Export USA–Northeast. All Rights Reserved.
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.