Ohio Pet Food Supplier Gains Market Shares in South Korea and Taiwan

Founded by veterinarian, Dr. Gary Cotton, DVM ("Dr. Gary"), Best Breed Inc. is a family-owned holistic pet food company based out of Findlay, Ohio.

Dr. Gary founded Best Breed Inc. with his “Common Sense Nutrition” philosophy, promoting the healthiest pet food possible while disregarding typical marketing and cost control techniques used by other large pet food companies.  This high-quality product has been increasingly popular in South Korea, where Best Breed Inc. has continued their growth in the market through successful brand promotion via Food Export-Midwest’s Branded Program.

Since 2011, Best Breed Inc. has participated in Food Export-Midwest’s Branded Program. They have most recently used the program to gain brand awareness for their pet food and pet care products in South Korea and Taiwan. Using their allocated funding to complete online advertising and social media plans, complete in-store promotions, make label/package modifications, produce, and distribute promotion and literature materials helped the Ohio supplier earn substantial new sales to South Korea and Taiwan. With these sales Best Breed also projects to complete more considerable sales to these two markets over the next twelve months.

Per Levi Wittenmyer of Best Breed, “I cannot say enough good stuff about the folks I have worked with at Food Export. The level of service has greatly influenced how often we use the program and without a doubt has contributed to its success in driving our export sales.”

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.


Branded Program Success

Branded Program Success


Market Access Program (MAP) Funding


15% Increase in Export Sales

Share your Success

Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!

If your company has a success to share, email us at info@foodexport.org.


Related Success Stories

Ohio’s Lakeview Farms Finds Export Success

Food Export's Branded Program provides 50% cost reimbursement for a wide variety of international marketing activities and recently helped Ohio-based Lakeview Farms gain export sales to Canada.

Export Growth to China for Ohio Supplier

Nature's One, of Lewis Center, Ohio, had a year-to-year increase of 140% in export sales to China from 2018 to 2019.

Pet Products Producer Strengthens Connections in Europe

Lafeber Company, from Cornell, Illinois, attended three international trade shows in Italy, Germany, and France with the help of Branded Program funding to increase their brand awareness in Europe.