Pet Food Company Increases Sales Using Food Export’s Market Builder Program

In October 2022, Chicken Soup for the Soul, from Cos Cob, Connecticut, participated in Food Export-Northeast's Market Builder program which helped them connect with a new distributor in South Korea.

Food Export’s Market Builder program helps U.S. suppliers find new distributors or importers for their U.S.-produced products. This one-of-a-kind program offers custom packages designed to each exporter’s needs and provides valuable expert feedback about their product’s potential in new international markets within all industry segments. Market Builder has two components: Market Scan and Rep Finder, which can be purchased together or separately.

In October 2022, Chicken Soup for the Soul, located in Cos Cob, Connecticut, participated in Food Export-Northeast’s Market Builder program where they met a new distributor in South Korea. As a result, they are on track to double their sales to South Korea in 2023 compared to 2022.

As a result of participating in the Market Builder program, the company expanded their exports in South Korea and increased their sales.

Chicken Soup for the Soul Pet Food

Chicken Soup for the Soul is a producer of pet food products that use affordable, high-quality ingredients, and that make premium nutrition accessible to every pet owner. The Connecticut company has participated in Food Export programs since 2016 taking part in the Branded Program, the Online Product Catalog, Product Showcase events, Focused Trade Missions, Food Show PLUS! events, Buyers Missions, and webinars.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.


New Distributorships Established

New Distributorships Established


New Foreign Buyer Contacts

Branded Program Success

Branded Program Success

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Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!

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