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Branded Program

The Branded Program provides 50% cost reimbursement for a wide variety of international marketing activities

Get Pre-Qualified Today

2025 Branded Program Year is Now Open

Submit your application to secure funds.

Double your budget with 50% cost reimbursement on:

  • International website development
  • Foreign market-compliant packaging and labels
  • Advertising and public relations
  • In-store promotions and product demonstrations
  • Fees for exhibiting at select overseas and domestic trade shows
  • Marketing and point-of-sale materials
  • Freight costs for product samples

How to Apply:

  1. Register on the Food Export Portal
  2. Submit a Pre-Qualification
  3. Food Export will review and contact you if approved.

Is your company eligible to participate in the Branded Program?

A company headquartered in the U.S.

Midwest or Northeast regions

Meet SBA Guidelines

of a small business

Promote brand name products

with at least 50% U.S. agricultural content by weight

Important Dates for 2025 Branded Program Year

Branded Program Featured Suppliers

Branded Program Success Stories

  • Growing Exports for Michigan Cookie Company

    Growing Exports for Michigan Cookie Company

    Founded in 2011, Cooper Street Cookies are made from an “original 100-year-old cookie recipe based on quality ingredient with no nuts, no dairy and nothing artificial and are delighting cookie lovers of all ages.”

    Read their Story

  • Massachusetts Snack Company Expands Export Markets

    Massachusetts Snack Company Expands Export Markets

    IQ Bar, Inc. expands their export development through their participation in the Branded Program and Food-Export Northeast’s Northeast Buyers Mission in 2023.

    Read their Story

  • A Success Story in Global Markets: American Pharmaceutical Innovations Company 

    A Success Story in Global Markets: American Pharmaceutical Innovations Company 

    “The financial support and exposure to international markets afforded by the program have been instrumental in our ability to navigate economic downturns, the COVID-19 pandemic, and regional unrest, ultimately leading to a significant increase in our export sales.”

    Read their Story

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Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.