USDA Trade Mission to the United Kingdom

USDA Trade Mission to the United Kingdom

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USDA Trade Mission to the United Kingdom

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Sep 14, 2020 - Sep 17, 2020


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The U.K. presents market opportunities for many U.S. consumer-oriented products, including specialty food products, “healthy” food items, wine, sauces, fruit, nuts and juices. Health and convenience foods are the main driving forces in the U.K. value-added food and beverage market. Consumers in this relatively wealthy country are looking for variety in high quality food products especially those perceived to have health and fitness benefits. The U.S. is the largest non EU country supplier to the U.K., but on average represents just 5%-6% of food imports. Due to EU technical barriers, market access can sometimes prove a challenge for U.S. products.

Opportunities for U.S. food exporters include:

  • The scale of the U.S. food industry may offer price competitiveness on large volume orders
  • The U.K. climate limits growing seasons and types of products grown
  • The diversity of the United States population creates innovative food products and concepts which are often mirrored in the U.K.
  • The U.S. has good brand image in the United Kingdom – it is a popular destination for the U.K. tourist and familiarity with products from the United States is widespread
  • A common language means that the U.K. is a natural gateway into Europe
  • The U.K. has a core group of experienced importers with a history of sourcing from the U.S.
  • Strong interest in innovative products - Currently there is high interest in natural, “wholesome” and “health” food categories

Registration Deadline: July 14, 2020

Through our partnership with the USDA, this trade mission is at no-cost to participants. Services are made possible through Agricultural Trade Promotion Program (ATP) funding.

Services Include:

  • Market Briefing
  • Scheduled one-on-one meetings with qualified buyers
  • Retail tour
  • Trade networking reception 
  • Activity Coordinator to support the event 

Additional Services Available (a la carte):

  • Pre-event research report
  • Assistance with sample shipment
  • Personalized follow-up assistance 
  • Translation of marketing material in local language (up to 2 pages)
  • Add Rep Finder in nearby market (promo rate $300)


Top U.S. products in demand:

  • Beer and wine
  • Food preparations
  • Distilled spirits and other alcoholic beverages
  • Processed vegetables and pulses
  • Chocolate and confectionery
  • Snack foods
  • Processed fruit
  • Prepared/preserved seafood
  • Fats and oils
  • Non-alcoholic beverages and condiments and sauces

Country Profile
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