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Focused Trade Mission to Hong Kong for Retail, Food Service and Healthy Products


Aug 17, 2017 - Aug 20, 2017

Location: Hong Kong

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Connect and Drive Sales
Hong Kong market continues to be a strong destination for U.S. food and beverage products, with restaurant receipts and food retail sales of nearly US$12.9 billion and US$11.5 billion in 2014, an increase of 3.4% and 6.7%, respectively, over 2013. Furthermore, Hong Kong provides additional market opportunities as a major hub for global sourcing and transshipment point to major Asia-Pacific markets. U.S. products will continue to fare well due to relatively competitive prices and consumer confidence in the quality and safety of U.S. products. Hong Kong maintained its position as one of the top markets for U.S. consumer ready food products in 2015, as it continues to be a major buying center as well as transshipment point for China and Southeast Asia.  

U.S. exports of agricultural products totaled US$3.5 billion in 2015. U.S. exports of consumer oriented food products to Hong Kong declined 13% to US$3.3 billion or nearly 93% of the agricultural total. Despite the decline in value Hong Kong remains the 4th largest consumer food export market. Hong Kong is also the 10th largest export market from the U.S. for processed foods.

Retail sales in the packaged food market in Hong Kong reached nearly US$6.8 billion in 2015. That represents a growth rate of 71.7% or US$2.8 billion since 2010. By the year 2020 the retail sales in the packaged food market in Hong Kong are expected to reach US$8 billion, a growth rate of 18.3% and nearly US$1.2 billion.

Among the three major market sectors of Hong Kong: the retail and HRI (hotel, restaurant and institutional) sectors present the best opportunity for U.S. exporters. The food processing sector in Hong Kong is relatively small and presents less opportunity for market development. Total retail sales of food and drinks in Hong Kong for 2014 reached US$11.5 billion, representing growth of 6.7% compared to 2013. Relatively steady economic growth prospects helped maintain growth in the food retail sector and food retail sales in 2014 and should continue in the medium term.

Early Registration Deadline: April 10, 2017 - $400 
Registration Deadline: May 22, 2017 - $600

Visit Two Markets At Once! Register for Two Back-to-Back Missions and Save!
Register for the Focused Trade Mission to China for Retail, Food Service and Healthy Products. 

Register by the early deadline and receive each mission for only $325. After the early deadline, receive each mission for the only $425.*

*Registration for both missions must occur on the same transaction to be eligible for the discount. If one of the mission registrations is cancelled, the discount is forfeited for the remaining mission.

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service and retail store tour
  • Product table top showcase and trade reception
  • Dedicated interpreter
  • Translation of up to 2 pages of materials to local language
  • Inclusion in Trade Mission brochure containing your company profile, contact details and products lines
  • On-site assistance by Food Export's In-Market Representative
  • Identifying top leads and follow-up letter

Thursday, August 17      
Morning flight from Ningbo to Hong Kong (Participants participating on the Focused Trade Mission to China)
PM - Market briefing by local USDA, Foreign Agricultural Service,
Retail Store Tour
Hotel Tour (meeting with Chef)
Friday, August 18            
Tour the Hong Kong Food Expo
One on one meetings with buyers
Evening reception
Saturday, August 19      
AM - Travel to Macau, Macau Tour
PM - Tour Macau, Stop at hotel, Meet with a chef or buying group

Sunday, August 20          
Participants return to US   

Top U.S. products in demand:

  • Healthy snacks
  • Snacks (Chips, Biscuits)
  • Healthy Drinks (Yogurt, low fat drinks)
  • Beverages (Soft Drinks, Beer, Wine)
  • Nuts
  • Dried fruits
  • Processed meat and seafood
  • Dairy Products (Cheese)
  • Seafood (live and frozen)
  • Baked goods
  • Processed fruits and vegetables
  • Sauces and preparations

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Get insight into the Hong Kong market for exports with In-Market Representative, Vani Wong's assessment on trends, how to be successful and more.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Increasing Export Sales from Michigan to Hong Kong
In July of 2015, Trueline Foods of Grand Rapids, Michigan, attended the Focused Trade Mission to Hong Kong for Retail and Food Service Products. The mission was organized by Food Export – Midwest and coordinated by Jamie Zmitko-Somers, International Marketing Program Manager at the Michigan Department of Agriculture and Rural Development. 

Focused Trade Missions are designed to immerse U.S. suppliers into export markets by taking them to markets that show potential for their products to thrive. The services offered at the Focused Trade Mission to Hong Kong included one-on-one meetings with buyers, a chef demo and product showcase, and retail and food service facility tours. During the event, Trueline Foods made one new agent relationship which resulted in $5,000 in sales of cooking oil products since the mission.

Trueline Foods is also a participant in other Food Export – Midwest programs.  The company uses the Branded Program for 50% reimbursement on international marketing expenses.  This allowed them to receive 50% reimbursement on travel expenses to the missions in Hong Kong, making it easier to attend.  Trueline Foods also plans to exhibit at the Natural & Organic Products Expo in Hong Kong in August of 2016 to further develop the relationship with the buyer in Hong Kong as well as meet with additional buyers from the region.  They will use Branded Program for 50% reimbursement on booth fees and travel expenses to the show.

Furthermore, Nancy Tuohy, Vice President of Trueline Foods, also utilizes Food Export – Midwest’s Export Advisor Program for further assistance on her export endeavors.  Through the program, Nancy works one-on-one with Export Advisor Gary Winget for assistance with market research.  According to Tuohy, “Gary has provided me with very effective market research reports which helped me to identify top markets for my products.  He helped me understand which are markets currently importing edible cooking oils from the United States and which project to be growth markets in the years to come.”

Trueline Foods located in Michigan, is a fast-growing food exporter in the Great Lakes Region. They are a one-stop source for quality-made American foods from the Great Lakes Region and beyond. For more information about the company and their products visit:

Get Your Share!
Read about the success companies have attained by participating in Focused Trade Missions.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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