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Focused Trade Mission to Malaysia for Natural and Organic Products


Jan 11, 2017 - Jan 12, 2017

Location: Malaysia

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Connect and Drive Sales
The Malaysian food and beverage market is very developed and sophisticated and is supplied by both local and imported products. Urban consumers are relatively brand conscious and prefer to shop in stores, which offer convenience and good product selections. Malaysia continues to be a net importer of food with recorded annual imports of US$15 billion. In 2015, U.S. exports of agricultural products totaled US$840 million. From that amount 53% or US$445.3 million were of the consumer oriented variety.

Retail sales in the packaged food market in Malaysia had been estimated to reach over US$6.6 billion in 2015. That represents a growth rate of 21% or US$1.1 billion since 2011. The forecast for growth in this market is also promising. By the year 2020, the retail sales in the packaged food market in Malaysia is expected to reach nearly US$7.3 billion, a growth rate of 8%, or US$593 million.

Early Registration Deadline: September 30, 2016 - $400 
Registration Deadline: October 31, 2016 - $600

Visit Two Markets At Once! Register for Two Back-to-Back Missions and Save!
Register for the Focused Trade Mission to Singapore for Natural and Organic Products.

Register by the early deadline and receive each mission for only $325. After the early deadline, receive each mission for the only $425.*

*Registration for both missions must occur on the same transaction to be eligible for the discount. If one of the mission registrations is cancelled, the discount is forfeited for the remaining mission.

In Partnership with:
Organic Trade Association

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase and trade reception
  • Translation of up to 2 pages of materials to local language
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • Identifying top leads and follow-up letter in local language
  • On-site assistance by Food Export's In-Market Representative

January 11
Arrival in Kuala Lumpur

January 12
Market briefing by local USDA, Foreign Agricultural Service
Retail store tour

January 13
One-on-one meetings
Table top showcase and trade reception

Top U.S. products in demand:

  • Food preparations
  • Processed/prepared dairy products
  • Processed fruit
  • Non-alcoholic beverages
  • Snack foods
  • Dog and cat food
  • Syrups and sweeteners
  • Chocolate confectionery
  • Condiments and sauces

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

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