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Focused Trade Mission to China for Retail, Food Service and Healthy Products


Aug 13, 2017 - Aug 17, 2017

Location: China, Beijing and Ningbo

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Connect and Drive Sales
It is clear China’s increased wealth had led to an increase in consumption of imported food and agricultural products. Chinese imports of U.S. food and agricultural products increased from US$13.1 billion in 2009 to US$24.5 billion in 2014. That represented an increase of 87%. In 2015, U.S. exports of consumer oriented food products to China amounted to US$1.9 billion. China remains the 6th largest market for consumer ready food products from the U.S. China also remains the 5th largest market for the export of U.S. processed foods, totaling US$1.6 billion in 2015.

Food consumption patterns in China have changed significantly as living standards have risen and more consumers are exposed to a greater diversity of choice, both locally and through travel abroad. Chinese consumers are becoming increasingly discerning and more are seeking the following qualities when making purchases. Nutritional value: consumer concern over health is growing continuously. Attractive packaging: Chinese consumers are easily attracted by exquisite packaging and will often pay a premium for it. Brand-conscious: brand halo effects are strong among consumers and can extend to countries considered famous for those products regardless of the brand itself. International: consumers equate international products and experiences with a better lifestyle. And finally, Convenience has a great deal to do with their shopping habits and retailers are responding to that in major ways.

Early Registration Deadline: April 10, 2017 - $400 
Registration Deadline: May 22, 2017 - $600

Visit Two Markets At Once! Register for Two Back-to-Back Missions and Save!
Register for the Focused Trade Mission to Hong Kong for Retail, Food Service and Healthy Products

Register by the early deadline and receive each mission for only $325. After the early deadline, receive each mission for the only $425.*

*Registration for both missions must occur on the same transaction to be eligible for the discount. If one of the mission registrations is cancelled, the discount is forfeited for the remaining mission.

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, cost assessment and importation analysis
  • Market briefing by local USDA, Foreign Agricultural Service and retail store tour
  • Product table top showcase and trade reception
  • Dedicated interpreter
  • Translation of up to 2 pages of materials to local language
  • Inclusion in Trade Mission brochure containing your company profile, contact details and products lines
  • On-site assistance by Food Export's In-Market Representative
  • Identifying top leads and follow-up letter

Saturday, August 12                
Participants arrive in Beijing

Sunday, August 13                  
Market Tour

Monday, August 14                  
AM - Market briefing by local USDA, Foreign Agriculture Service
PM - One-on-one Meetings with Showcase Dinner

Tuesday, August 15                
AM - Flight from Beijing to Ningbo
PM - Market Tour        
Wednesday, August 16          
AM - E-commerce Visit
PM - One-on-one Meetings & Showcase Dinner

Thursday, August 17
AM - Flight to Hong Kong (Participants of Focused Trade Mission to Hong Kong)

Top U.S. products in demand:

  • Processed/prepared dairy products
  • Prepared/preserved seafood
  • Food preparations
  • Prepared/preserved meats
  • Processed fruit
  • Vegetables and pulses
  • Snack foods
  • Beer and wine
  • Syrups and sweeteners

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Get insight into the Chinese market for exports with In-Market Representative, Robin Wang's assessment on trends, how to be successful and more.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Trade Mission to China Increases Exports for Pennsylvania Company
Pennsylvania based Giorgio Foods continues to see export expansion opportunities overseas.  A four year participant of Food Export activities, Giorgio Foods continues to see the value of the Focused Trade Mission. Most recently David Roemer, Executive Sales; Leonard Haung, Sales Consultant and John Eccleston, International Executive Chef/International Business traveled to China with Food Export as part of the Focused Trade Mission for Food Service and Healthy Products.

Giorgio Foods located in Temple, Pennsylvania, the 6th Congressional District, made new export sales as a result of attending Food Export’s Focused Trade Mission to China. The mission paired Giorgio Foods with qualified Chinese Buyers and they were able to report over $1M in actual sales as a result of the activity. Giorgio Foods expects to increase export sales to China within the next 12 months as a result of this activity, by $2M. With over ten new, pre-qualified foreign Buyers contacts and a new established distributorship as a result of this mission, Giorgio Foods is on their way to expand their exports to the Chinese market.

Established in 1928, Giorgio Foods continues to grow and expand with stressed value on “continuous improvement” in everything they undertake – from the growing and processing to service and delivery. Virtually all of their mushrooms are grown and handpicked from one of their three mushroom growing farms. Every month, twelve months a year, they produce millions of pounds of mushrooms.

Get Your Share!
Read about the success companies have attained by participating in Focused Trade Missions.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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