Food Show PLUS!™

Food Show PLUS! at HOFEX

Registration Closed Request Information
Event Date
May 10—13, 2023
Location
Hong Kong, Hong Kong

Give Your Tradeshow Presence a Competitive Advantage

Food Show PLUS!™ shortens your learning curve at international tradeshows so you are a more prepared and effective exhibitor. Our Food Show PLUS!™ services make exhibiting internationally easy, so you can focus on selling product. All assistance is provided by our In-Market Representatives who are knowledgeable about the country’s food industry.

Hong Kong has proven to be an appealing and profitable market for U.S. companies for many years. USDA’s Agricultural Trade Office in Hong Kong reports that despite its small population, Hong Kong is the 7th largest export market for U.S. consumer-oriented agricultural products.  

Hong Kong has always been an attractive market for innovative U.S. food and beverage products as well as a gateway to the region.   

U.S. Food & Agricultural Product Imports to Hong Kong, By the Numbers

  • U.S. Consumer-Oriented Products – US$1.6 billion (2021)
  • U.S. Processed Foods – US$741.1 million (2021)

By the year 2026, Euromonitor projects that retail sales in the packaged food market in Hong Kong will reach US$6 billion, a growth of 20.9%, or US$1 billion. 

Food Show PLUS! Showcase Walkthrough

Food Show PLUS! Services Provided

  • Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number. 
  • Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible. 
  • Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions. 
  • Welcome Package: Including market briefing
  • Local retail tour, if applicable  
  • Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.  
  • On-site show assistance by Food Export’s In-Market Representative
Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.

Products of Interest

Top U.S. products in demand:

  • Food preparations
  • Prepared/preserved meats
  • Beer and wine
  • Prepared/preserved seafood
  • Dog and cat food
  • Processed vegetables and pulses
  • Snack foods
  • Chocolate and confectionery
  • Non-alcoholic beverages

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant at your booth during show hours. 
  • A store check report with brand names, packages, sizes, pricing for products similar to yours.
  • Professional translation of marketing material into local language (up to two pages).

*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification

Preparation Assistance

Hong Kong Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!