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Food Show Plus!

Food Show PLUS! at Food & Hotel Hanoi

Event Date
Nov 21, 2023 – Nov 23, 2023
Location
Hanoi, Vietnam
Early Registration Deadline
Jul 31, 2023
Early Registration Price
$225.00
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Give Your Tradeshow Presence a Competitive Advantage

Held biennially in Hanoi, Food and Hotel Hanoi (FHH) is a new food and beverage trade show offering a direct route for international exporters and suppliers to Northern Vietnam’s burgeoning food, beverage and hospitality industries.

USDA’s Office of Agricultural Affairs in Hanoi reports that Vietnam's young population, growing middle class, and rapid urbanization had been leading to more eating out, traveling, shopping in supermarkets and hypermarkets, and increased consumption of convenience and processed foods in the Pre-Covid environment and should return to it once the pandemic has been managed.  

Strong economic growth, increasing foreign investment, benefits from free trade agreements (FTAs), a growing middle class with higher disposable income, rapid urbanization, and heightened concerns about hygiene and food safety continue to fuel the sustainable growth in this market.

U.S. Food & Agricultural Product Imports to Vietnam, By the Numbers

  • U.S. Consumer-Oriented Foods - US$928.7 million (2020)
  • U.S. Processed Foods - US$510 million (2020)

 

Meeting Foreign Buyers

Food Show PLUS! Services Provided

  • Invitations: Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number. 
  • Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible. 
  • Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions. 
  • Welcome Package: Including market briefing
  • Local retail tour, if applicable  
  • Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.  
  • On-site show assistance by Food Export's In-Market Representative 
 

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Processed/Prepared Dairy Products
  • Processed Vegetables & Pulses
  • Snack Foods
  • Prepared/Preserved Meats
  • Chocolate & Confectionery
  • Condiments and Sauces
  • Dog & Cat Food

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant at your booth during show hours. 
  • Professional translation of marketing material into local language (up to two pages). 
  • A store check report with brand names, packages, sizes, pricing for products similar to yours. 

*DISCLAIMER

   

Preparation Assistance

Vietnam Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Market Access Program (MAP) Fund Utilization
12
1st Time Export Sales
New Distributorships Established
633
New Distributorships Established
New Foreign Buyer Contacts
4,370
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$140 Million
Projected Sales
Over $100k in New Export Sales
$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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