Food Show PLUS! at Food and Hotel Hanoi 2023

Give Your Tradeshow Presence a Competitive Advantage

Held biennially in Hanoi, Food and Hotel Hanoi (FHH) is a new food and beverage trade show offering a direct route for international exporters and suppliers to Northern Vietnam’s burgeoning food, beverage and hospitality industries.

USDA’s Office of Agricultural Affairs in Hanoi reports that Vietnam's young population, growing middle class, and rapid urbanization had been leading to more eating out, traveling, shopping in supermarkets and hypermarkets, and increased consumption of convenience and processed foods in the Pre-Covid environment and should return to it once the pandemic has been managed.

Strong economic growth, increasing foreign investment, benefits from free trade agreements (FTAs), a growing middle class with higher disposable income, rapid urbanization, and heightened concerns about hygiene and food safety continue to fuel the sustainable growth in this market.

U.S. Food & Agricultural Product Imports to Vietnam, By the Numbers

U.S. Consumer-Oriented Foods - US$928.7 million (2020)
U.S. Processed Foods - US$510 million (2020)

Food Show PLUS! Services Provided

Invitations: Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
Welcome Package: Including market briefing
Local retail tour, if applicable
Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*. 
On-site show assistance by Food Export's In-Market Representative

*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification.

Products of Interest

Top U.S. products in demand:

Food Preparations
Processed/Prepared Dairy Products
Processed Vegetables & Pulses
Snack Foods
Prepared/Preserved Meats
Chocolate & Confectionery
Condiments and Sauces
Dog & Cat Food

Additional Services Available

($50 per selection, no cap on number of services)

Dedicated interpreter/assistant at your booth during show hours.
A store check report with brand names, packages, sizes, pricing for products similar to yours.
Professional translation of marketing material into local language (up to two pages).

Please Note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.

Preparation Assistance

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Your Connection To Growth®

Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.

Food Show Plus!

Food Show PLUS! at Food & Hotel Hanoi