Trade Mission

Focused Trade Mission to the Middle East

Event Date
Dec 05, 2022 – Dec 07, 2022
Dubai, UAE
Registration Deadline
Sep 23, 2022
Registration Price

Jumpstart Your Product Export Sales to the Middle East

The United Arab Emirates (U.A.E.) with its large population, large influx of tourists and business-people coupled with its vibrant re-export activities makes it a vital market for food products. Economic friendly regulations, low duties, and extensive free trade zones throughout the country have enabled the U.A.E. to become one of the world’s leading re-export hubs. The U.A.E. is the major regional trade hub for the Middle East and North Africa due to a favorable geographic location and modern infrastructure. 

The UAE and Saudi Arabia remains the 15th and 20th largest markets respectively from the U.S. for consumer foods and are frequently in the top 20 of most major processed food export categories.  Their import share is well over 82% of the region's total, although food products may be transiting through the Emirates into other GCC and/or Middle Eastern markets.

The market is highly competitive but there is great potential for U.S. export growth in this segment, including in dairy products, prepared food, fresh fruit, poultry, tree nuts, and beef products.

The advantages for U.S. exporters of consumer ready food products to the region are numerous. They include a high quality image of U.S. products, high regional per capita incomes, and a broad familiarity with U.S. culture. There are also consistently low tariffs and relatively transparent import procedures. 

U.S. Food & Agricultural Product Imports to United Arab Emirates (UAE), By the Numbers

  • U.S. Consumer-Oriented Foods - US$884.6 million (2021)
  • U.S. Processed Foods - US$286.2 million (2021)

Buyers from other Gulf Cooperation Council (GCC) countries (e.g. Saudi Arabia, Kuwait, Bahrain) will be invited to meetings as well.

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Meeting Foreign Buyers

Products of Interest

Top U.S. products in demand:

  • Food Preparations & Ingredients
  • Snack Foods
  • Processed/Prepared Dairy Products
  • Condiments, Sauces Jams & Jellies
  • Chocolate & Confectionery
  • Processed Vegetables & Pulses
  • Non-Alcoholic Beverages  
  • Meat and Meat Products (Halal)   
  • Organic and Natural Products



2021 FTM to Dubai retail tour.

FTM to Dubai 2

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Translation of up to two pages of materials into Arabic
  • Table top showcase and trade reception
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export's In-Market Representative
  • Identifying top leads

Misson Itinerary

Sunday, Dec. 4, 2022:  arrival in Dubai, UAE

Monday, Dec. 5, 2022:  Welcome and briefing by Office of Agricultural Affairs and US Consulate General Dubai, Bus Tour of the retail stores in Dubai, optional no-host dinner 

Tuesday, Dec. 6, 2022: One-on-one business meetings at the buyers’ sites. Table Top Presentation/trade reception

Wednesday, Dec. 7, 2022: One-on-one business meetings continue

Departure in the evening or the following day


2021 FTM to Dubai table top showcase & trade reception.

FTM to Dubai 1

Preparation Assistance

United Arab Emirates Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Fund Utilization
1st Time Export Sales
New Distributorships Established
New Distributorships Established
New Foreign Buyer Contacts
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$78 Million
Projected Sales
Over $100k in New Export Sales
$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!

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