USDA’s Office of Agricultural Affairs (OAA) in Hanoi reports that Vietnam’s young population, growing middle class, and rapid urbanization had been leading to more eating out, traveling, shopping in supermarkets and hypermarkets, and increased consumption of convenience and processed foods in the pre-COVID environment and should return to it once the pandemic has been managed. Strong economic growth, increasing foreign investment, benefits from free trade agreements (FTAs), a growing middle class with higher disposable income, rapid urbanization, and heightened concerns about hygiene and food safety continue to fuel the sustainable growth in this market.
Vietnam is the 2nd largest U.S. export market for consumer food products in Southeast Asia after Philippines. Vietnam is also a major importer of U.S. processed foods.
U.S. Food & Agricultural Product Imports to Vietnam, By the Numbers
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