Food Export – Country Market Profile: Canada

Learn more about the potential of the Canadian market for your U.S. food and agricultural exports in our latest Country Market Highlight!

The Benefits of Market Builder

Finding the right market and buyer for your product is the key to exporting success. This one-of-a-kind service offers custom packages designed to each exporter’s needs.

Market Builder provides flexible, customized research to help your company uncover new potential in international markets. It has two components: Market Scan and Rep Finder, which can be purchased together or separately.

Market Builder Pricing Options:

  • MarketScan: $450
  • RepFinder: $550
  • Market Builder Package: $800 (Package includes MarketScan & RepFinder)

Market Scan

Market Scan provides initial, in-depth market research services for a specific product, including:

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Import Opportunity Analysis: Import regulations and restrictions affecting the importation of your product into a specific market.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.

Get to know Kathy Boyce, Food Export’s Canada In-Market Representative

Ms. Boyce began her career over 26 years ago in the food industry at Procter & Gamble and has managed her own marketing consultant business for the past 16 years. Her clients include manufacturers, public relations agencies and associations within the food industry. Kathy executes trade relations outreach initiatives including management of buyer trade missions, match making services between buyers and sellers, event management for trade shows and seminars and executing customized retail and industrial promotions on behalf of clients. She has been a keynote speaker for many food industry events. She also specializes in government relations, import regulations (including packaging and label requirements) and provides customized market research. Kathy is a member of the Canadian Association of Importers and Exporters, the Canadian Health Food Association and Women in Food Industry Management.

Rep Finder

Rep Finder provides the opportunity for direct meetings between your company and a select group of targeted importers. These opportunities include:

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication, interpretation and moderation of meetings.

Products of Interest

Top U.S. products in demand:

  • Food preparations
  • Ingredients and beverage bases
  • Baked snack foods
  • Dry beverages
  • Bottled drinks
  • Chocolate
  • Dog and cat food
  • Baking inputs
  • Juices
  • Breakfast cereals
  • Wine

Preparation Assistance

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Market Data

Get a head start with Market Intelligence Reports.

We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Success

Participants in 2019 Market Builder Reported:


Market Access Program (MAP) Funding


1st Time Export Sales

New Distributorships Established


New Distributorships Established

New Foreign Buyer Contacts


New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$3 Million

Projected Sales

Over $100k in New Export Sales

$391 Thousand

Actual Sales

Branded Program

Double your International Marketing Dollars

You may be eligible for up to 50% reimbursement on:

  • Advertisement
  • Marketing and promotions
  • International tradeshows
  • Public relations
  • International websites
  • Foreign market compliant packaging/labeling
  • And much more!