Product Showcases

Product Showcase at Expo HORECA Bajio

Registration Closed Request Information
Event Date
November 28—30, 2023
Guanajuato, Mexico
Registration Deadline
Oct 01, 2023

Showcase Your Company and Products at International Trade Shows

Don’t have the time or resources to travel to Mexico for the Expo HORECA Bajío? Use this FREE service as a stepping stone into the Mexican market! 

Give your products exposure in this growing region for the tourism and industrial catering sector in central Mexico. With over 200 exhibitors and 3,000 visitors, this regional show offers the
chance to introduce your products to local HRI leaders.

Interested in learning more? Take a look at this presentation on Expo HORECA Bajío.


Participation for the showcase is on a first-come, first-served basis.

Suppliers are strongly encouraged to send product samples to the show to gain the greatest benefit.   

Services Provided

  • Virtual Pre-show briefing with our In-Market Representatives to gain brief knowledge prior to the show 
  • Samples and literature displayed in the booth and shared with key prospects 
  • 1 Page post-show report with trade contact list 
  • Shipping instructions to send product samples to the show  


    *Participation is limited to suppliers who are not already exhibiting at the tradeshow where the showcase is taking place. Additionally, due to limited showcase capacity for each show and the intent to reach as many exporters as possible with this program, exporters are limited to participation in no more than four showcases per year. 

    Products of Interest

    • Beef (all forms)
    • Poultry and Eggs
    • Dairy Products
    • Canned Vegetables
    • Canned Fruits
    • Dressings and Sauces
    • Spices
    • Oils and Fats
    • Specialty Flour Mixes
    • Ethnic Ingredients (example Asian)
    • Frozen French Fries
    • Frozen Vegetables
    • Frozen Desserts
    • Tomato Pastes and Sauces
    • Pastas
    • Soft Drink concentrates
    • Bar Mixes
    • Wines, Beer, and Spirits
    • Salty and Sweet Snacks
    • Gourmet Foods

    Preparation Assistance

    Korea Country Profile

    Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

    Complimentary Webinars

    Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

    Export Essentials Online

    Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.
    Branded Program

    Double your International Marketing Dollars

    You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!