Market Builder

2024 Market Builder – Southeast Asia

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Event Date
November 1, 2023—November 1, 2024
Southeast Asia

The Benefits of Market Builder

Finding the right market and buyer for your product is the key to exporting success. This one-of-a-kind service offers custom packages designed to each exporter’s needs.

Market Builder provides flexible, customized research to help your company uncover new potential in international markets. It has two components: Market Scan and Rep Finder, which can be purchased together or separately.

Market Builder is offered in:

Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam

Market Builder Pricing Options:

  • MarketScan: $475
  • RepFinder: $575
  • Market Builder Package: $825 (Package includes MarketScan & RepFinder)

Market Scan

Market Scan provides initial, in-depth market research services for a specific product, including:

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Import Opportunity Analysis: Import regulations and restrictions affecting the importation of your product into a specific market.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.

Get to know Food Export’s Southeast Asia In-Market Representatives

Countries Served: Indonesia

Mr. Kafi Kurnia, is the Managing Director of Peka Consult,Inc – one of the most sophisticated and integrated Food/Marketing/Branding/ Distribution/Retailing consultant firm in Indonesia. Kafi has over 20 years experience in providing consultancy services for Indonesian Blue Chip Corporation and State Owned Corporation. During the last 20 years, Kafi Kurnia had worked on numerous projects on retail industry and agriculture marketing, ranging from research, in-store promotions, retail technology and up-to retail marketing. His passion is food, art and music. He is an activist for “slow lifestyle” in Indonesia. His view and thought in Marketing and Consumer Behavior had been praised by many media publications as being easy to follow and inspirational. His collections of article in “Jakarta-Jakarta” and GATRA Magazine had been published into 4 best seller books in the last 5 years. The Peka Consult,Inc partial client list included Food Export – Midwest and Food Export – Northeast, Indonesian Central Bank, Pertamina, Bank Bukopin, Integra, Medco Group, Pear Bureau Northwest, Indofood, Yellow Pages, Continental, Sunkist, BCA, Sun Maid, Washington Apple, California Table Grape, Nestle, Red Bull, and Haagen Dazs. His radio talkshow, “KAFI’S BREAK” is the largest syndicated radio show in Indonesia, broadcasted live to 10 major cities all around Indonesia. He has more than 500,000 loyal listeners every week. Since 1997, he is also the Managing Director for Interbrand in Indonesia. Interbrand is a brand consultant company – part of Omnicom Group in USA

Countries Served: Vietnam

Mr. Francis Lee has represented several U.S. cooperators in Vietnam, including the California Table Grape Commission and the Washington Apple Commission. In 2007, he began representing Food Export – Midwest and Food Export – Northeast. His work in the market includes merchandising, in-store promotions, trade shows and product expansion. He works with importers, wholesalers, supermarkets, hotels, restaurants, caterers, manufacturers and retailers.

Countries Served: Malaysia, Myanmar, Philippines, Singapore, Thailand

Mr. Richard Lieu established Lieu Marketing Associates in the 1980’s. Based in Singapore, he had been travelling to the other Southeast Asian countries regularly since the late 1970’s on behalf of clients and has many years of experience in sales and marketing of FMCG and food related products, having held senior management positions in many multi-national companies. Since incorporating LMA, Richard Lieu has gained invaluable years of experience in the TEA, MPP and currently MAP programs through representing US co-operator and trade groups in the development and execution of activities adhering to MAP guidelines. These programs include GBI, EMP and QSP.

Rep Finder

Rep Finder provides the opportunity for direct meetings between your company and a select group of targeted importers. These opportunities include:

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication, interpretation and moderation of meetings.

Products of Interest

Top U.S. products in demand:

  • Milk powder
  • Baking inputs
  • Mixes and dough
  • Processed food
  • Ingredients and beverage bases
  • French fries
  • Whey protein
  • Lactose and syrups
  • Chocolate candy
  • Cooked and prepared shellfish
  • Protein concentrate
  • Cheese
  • Dog and cat food

Preparation Assistance

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Market Data

Get a head start with Market Intelligence Reports.

We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Success

Participants in 2019 Market Builder Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$3 Million
Projected Sales

Over $100k in New Export Sales

$391 Thousand
Actual Sales
Branded Program

Double Your International Marketing Dollars

You may be eligible for up to 50% reimbursement on:

  • Advertisement
  • Marketing and promotions
  • International tradeshows
  • Public relations
  • International websites
  • Foreign market compliant packaging/labeling
  • And much more!