Food Show PLUS!™

Food Show PLUS! at Saudi Horeca Riyadh

Early Bird Registration Request Information
Event Date
November 25—27, 2024
Location
Riyadh, Saudi Arabia
Early Registration Deadline
Sep 24, 2024
Early Registration Price
$250

Give Your Trade Show Presence a Competitive Advantage

Taking place since 2011 at the Riyadh International Convention & Exhibition Center (RICEC) in Riyadh, Saudi Arabia, Saudi Horeca is the leading annual trade fair for the HORECA sectors in the region. The fair has evolved into a central meeting point for the hotel, gastronomy, and beverage industries in the kingdom and beyond. It showcases a wide range of products and services, including food and frozen goods, meat, poultry, seafood, beverages, and  packaging.

A distinctive feature of Saudi Horeca is its connection to the local culture and economy. It offers a platform for domestic and international exhibitors to network with professional visitors from various industries.

 

 

 

Meeting Foreign Buyers

Food Show PLUS! Services Provided

  • Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
  • Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
  • Welcome Package: Including market briefing
  • Local retail tour, if applicable
  • Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
  • On-site show assistance by Food Export’s In-Market Representative

*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification.

Products of Interest

  • Foodservice
  • Non-Alcoholic Beverages
  • Juices
  • Condiments and Sauces
  • Confectionary
  • Snacks
  • Healthy Snacks
  • Natural and Organic
  • Vegetable Oils
  • Ready-Made Meals
  • Dairy Products
  • Nuts
  • Food Preparations and Ingredients

Additional Services Available

($75 per selection, no cap on number of services)

  • Dedicated interpreter/assistant at your booth during show hours.
  • A store check report with brand names, packages, sizes, pricing for products similar to yours.
  • Professional translation of marketing material into local language (up to two pages).
Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.

Preparation Assistance

Saudi Arabia Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Reported:

Market Access Program (MAP) Funding

12
1st Time Export Sales

New Distributorships Established

633
New Distributorships Established

New Foreign Buyer Contacts

4,370
New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$140 Million
Projected Sales

Over $100k in New Export Sales

$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!