Food Show PLUS!™

Food Show PLUS! at Gulfood 2024

Registration Closed Request Information
Event Date
February 19—23, 2024
Dubai, UAE
Registration Deadline
Nov 27, 2023

Give Your Tradeshow Presence a Competitive Advantage

Gulfood is the world’s largest annual food and hospitality show! With almost 5,000 exhibitors participating from over 120 countries, it is where the latest tastes, trends and innovations are unveiled.

Gulfood is held in Dubai in the United Arab Emirates (U.A.E.)  The UAE is the largest U.S. consumer food export market in the Middle East, and the 2nd largest U.S. export market for processed foods in the Middle East. Additionally, it is a strategic location connecting various regions in the Middle East, Asia, Europe, and Africa, and the Gulfood show attracts buyers from all of the surrounding regions as well as the world!

Gulfood 2021 Recap

Booth Pricing

Non-refundable deposit of $2,000 – this will be applied to the booth purchase total.

9sqm Aisle Booth – $15,500

15sqm Corner Booth $26,500

Gulfood 2024 – Food Export Terms and Conditions

Booths Include

  • Professional guidance and total logistical coordination from Oak Overseas staff in the U.S. and on-site in Dubai
  • Exclusive USA Pavilion Exhibitor Lounge access w/ internet
  • Assistance with hotel accommodations and shipping
  • One individual entry in official show directory and USA Pavilion directory
  • Exhibitor passes (as needed, with a maximum of 5 per booth – except Space Only booths)
  • Strong USA identification – focal point for international importers and brokers
  • Prime location on show floor
  • Daily booth cleaning
  • Full booth design and construction
  • Fascia with firm name
  • Carpeting
  • 1 Lockable reception counter
  • 2 Shelves
  • 3 Lights
  • 1 Electrical outlet, 220 volt, 13 amp
  • 24 Hr. Power not included
  • 1 Table
  • 3 Chairs
  • 1 Bar stool
  • 1 Trash bin
  • Other furnishings available at additional cost

Food Show PLUS! Services Provided

  • Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
  • Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
  • Welcome Package: Including market briefing
  • Local retail tour, if applicable
  • Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
  • On-site show assistance by Food Export’s In-Market Representative

*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant at your booth during show hours.
  • A store check report with brand names, packages, sizes, pricing for products similar to yours.
  • Professional translation of marketing material into local language (up to two pages).
Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.

Preparation Assistance

Gulf Cooperation Council Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$140 Million
Projected Sales

Over $100k in New Export Sales

$24 Million
Actual Sales
Branded Program

Double your International Marketing Dollars

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!