Food Show PLUS!™

Food Show PLUS! at ANUGA Select Brazil

Registration Closed Request Information
Event Date
April 9—11, 2024
Sao Paulo, Brazil
Registration Deadline
Mar 12, 2024

Give Your Tradeshow Presence a Competitive Advantage

Anuga Select Brazil, formerly known as ANUFOOD Brazil, is the largest food and beverage fair in the Americas, generating new business for companies of all sizes. In addition to hundreds of national and international brands, Anuga Select Brazil is a leading food and beverage fair and brings together the industry’s largest national and international community.

The Brazilian food industry is well developed and major multinational companies have a consolidated presence in the market, making the sector highly competitive. In terms of price, U.S. products do not compete with domestically produced goods or Mercosul origin products.  When a product imported from the United States (and other non-Mercosul members) reaches the Brazilian market, it will most likely fit in the premium price category due to the exchange rate and the applied import tariff

U.S. Food & Agricultural Product Imports to Brazil, By the Numbers

  • U.S. Consumer-Oriented Foods – US$217.3 million (2020)
  • U.S. Processed Foods – US$190.6 million (2020)

ANUFOOD Brazil 2023

Products of Interest

Top U.S. products in demand:

  • Dairy Products
  • Drinks & Hot Beverages – drinks in general, alcoholic and non-alcoholic, soft drinks, juices, water, coffee and teas
  • Fine Foods – gourmet, delicatessen and general provisions
  • Organic – organic foods and minimally processed foods
  • Sweets & Snacks – confectionery, biscuits and snacks

Food Show PLUS! Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Self-Guided Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now.
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($75 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into local language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up
Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.

Preparation Assistance

Brazil Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$140 Million
Projected Sales

Over $100k in New Export Sales

$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!


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