Food Show PLUS!™

Food Show PLUS! at Alimentec 2024

Registration Closed Request Information
Event Date
June 18—21, 2024
Bogota, Colombia
Registration Deadline
Mar 27, 2024

Give Your Tradeshow Presence a Competitive Advantage

Alimentec is a leading platform for the food, beverage and hospitality industry in the Andean Region, the Caribbean and Latin America. Alimentec is the ideal scenario to present different products and services related to food and gastronomy. In previous years, it had a total of 449 companies from 30 different countries and over 20,000 professional visitors seeking to find solutions, market news and industry trends.

Colombia is the fourth largest economy in Central and South America. Due to its central location, Colombia serves as a bridge between Central, South America and the Caribbean region. Furthermore, Colombia also facilitates market access through several free trade agreements.

Download the Flyer for Food Show PLUS! at Alimentec 2024


Interested in more information about the show and booth space?
Contact Veronica Woods at Koelnmesse:
Phone: +1 (773) 326-9922


Meeting Foreign Buyers

Food Show PLUS! Services Provided

  • Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
  • Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
  • Welcome Package: Including market briefing
  • Local retail tour, if applicable
  • Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
  • On-site show assistance by Food Export’s In-Market Representative

*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification.

Products of Interest

  • Fine Food
  • Chilled and Frozen Foods
  • Meat, Poultry, Fish & Seafood Products
  • Dairy Products
  • Bread & Bakery
  • Beverages
  • Organic Foods
  • Sweets & Snacks

Additional Services Available

($75 per selection, no cap on number of services)

  • Dedicated interpreter/assistant at your booth during show hours.
  • A store check report with brand names, packages, sizes, pricing for products similar to yours.
  • Professional translation of marketing material into local language (up to two pages).
Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.

Preparation Assistance

Colombia Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$140 Million
Projected Sales

Over $100k in New Export Sales

$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!