Food Show PLUS!™

Food Show PLUS! at Food Ingredients South America

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Give Your Tradeshow Presence a Competitive Advantage

With over 20 years of successful events, Fi South America offers attractive opportunities for food ingredient suppliers, with its increasingly affluent and informed consumer base of 430 million people driving the demand for healthier and more natural food products. Fi South America provides the opportunity to meet 11,000+ potential customers, identify their needs and strengthen long-term relationships. Access key decision-makers and Latin American buyers under one roof. 

Brazil continues to present opportunities for U.S. exporters of intermediate products. High performance ingredients that add value to products present good market potential as trends such as health and wellness expand in the country. Brazilian consumers are increasingly moving towards a healthier lifestyle.  Also, an increasing number of consumers are giving more importance to transparency from manufacturers about the ingredients used in their products.  They are interested in how the product is manufactured, and they are considering products with cleaner labels with nutritional ingredients described in simple terminology. There is also a growing demand for on-the-go healthy products and also products fortified in supplements, nutrients, and vitamins.

U.S. Food & Agricultural Product Imports to Brazil, By the Numbers

  • U.S. Consumer-Oriented Foods – US$200.9 million (2019)
  • U.S. Processed Foods – US$213.3 million (2019)

By the year 2024, Euromonitor projects the retail sales in the packaged food market in Brazil is expected to increase 30.8% to US$131.1 billion.

Food Export Buyers Mission

Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into Portuguese
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Enzymes and Prepared Enzymes
  • Other edible mixtures preparations of fats, oils, etc
  • Odoriferous Substances
  • Essential Oils
  • Hop Cones, In the Form of Pellets
  • Peptones and Derivatives
  • Mucilages and Thickeners
  • Vegetable Saps And Extracts of Hops

Preparation Assistance

Brazil Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!