Food Show PLUS!™

Food Show PLUS! at Thaifex ANUGA

Register Online Request Information
Event Date
May 28—June 1, 2024
Bangkok, Thailand
Registration Deadline
Apr 23, 2024
Registration Price

Give Your Tradeshow Presence a Competitive Advantage

THAIFEX Anuga Asia extends the Anuga experience to Asia, focusing on the food & beverages, food service and food technology industries. Leading buyers and exhibitors from across Asia Pacific and beyond come together for the region’s most immersive food & beverage trade show.

With 11 segmented shows under one roof, THAIFEX Anuga Asia has established itself as Asia Pacific’s largest, most concentrated and focused food and beverage trade show. It brings together leading suppliers and up-and-coming businesses and resulting in a well-rounded experience for exhibitors and visitors alike.

THAIFEX Anuga Asia 2024

Products of Interest

Top U.S. products in demand:

  • Drinks
  • Fine Food
  • Food Service Products
  • Frozen Foods
  • Seafood
  • Sweets & Confectionary
  • Alternative Meat Proteins and Plant-Based Proteins
  • Organic Products
  • Ready-To-Eat Products
  • Sustainably Produced or Packaged
  • Clean Label

Food Show PLUS! Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Self-Guided Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now.
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($75 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into local language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up
Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.

Preparation Assistance

Thailand Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$140 Million
Projected Sales

Over $100k in New Export Sales

$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!