Food Show PLUS!™

Food Show PLUS! at SIAL China 2024

Registration Closed Request Information
Event Date
May 28—30, 2024
Shanghai, China
Registration Deadline
Mar 29, 2024

Give Your Tradeshow Presence a Competitive Advantage

SIAL China is the largest and fastest growing food show in China. Develop business with buyers and decision-makers for both retailand food service in the top U.S. export market.

China has proven to be an appealing and profitable market for U.S. companies for many years. In 2020, the U.S. and China reached an historic and enforceable agreement on a Phase One trade deal. The Phase One agreement includes a commitment by China that it will make substantial additional purchases of U.S. goods and services in the coming years. The Agriculture Chapter addresses structural barriers to trade and will support a dramatic expansion of U.S. food, agriculture and seafood product exports, increasing American farm and fishery income, generating more rural economic activity, and promoting job growth.

U.S. Food & Agricultural Product Imports to China, By the Numbers

  • U.S. Consumer-Oriented Foods – US$6.7 billion (2021)
  • U.S. Processed Foods – US$2.1 billion (2021)

By the year 2026, Euromonitor projects that retail sales in the packaged food market in China will reach US$409.5 billion, a growth of 23.2%, or US$77 billion.

Download the Flyer for Food Show PLUS! at SIAL China

China: Expanding to New Regions in the Market

Food Show PLUS! Services Provided

  • Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
  • Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
  • Welcome Package: Including market briefing
  • Local retail tour, if applicable
  • Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
  • On-site show assistance by Food Export’s In-Market Representative
Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.

Products of Interest

Top U.S. products in demand:

  • Snacks
  • Dried fruit
  • Tree nut
  • Confectionery
  • Sauces & condiments
  • Biscuits & cookies
  • Dairy
  • Beverages
  • Wine
  • Frozen food

Additional Services Available

($75 per selection, no cap on number of services)

  • Dedicated interpreter/assistant at your booth during show hours.
  • A store check report with brand names, packages, sizes, pricing for products similar to yours.
  • Professional translation of marketing material into local language (up to two pages).

*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification

Preparation Assistance

China Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$140 Million
Projected Sales

Over $100k in New Export Sales

$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!