Food Show PLUS!™

Food Show PLUS! at Super Market Trade Show (SMTS) 2024

Registration Closed Request Information
Event Date
February 14—16, 2024
Tokyo, Japan
Registration Deadline
Nov 22, 2023

Give Your Tradeshow Presence a Competitive Advantage

The Supermarket Trade Show (SMTS) gives you an opportunity to meet leaders from the retail, wholesale, ready meal and food service industry, and to find new partnerships, new networks and new trends for helping your business. This is the 57th edition.

Japan has proven to be an appealing and profitable market for U.S. companies for many years. The USDA Agricultural Trade Office in Osaka reports that Japan is the fourth largest market for U.S. exporters of all food and agricultural products.

Under the U.S. – Japan Free Trade Agreement nearly 90% of U.S. food and agricultural imports into Japan are either duty free or receive preferential tariff access.

U.S. Food & Agricultural Product Imports to Japan, By the Numbers

  • U.S. Consumer-Oriented Foods – US$6.3 billion (2020)
  • U.S. Processed Foods – US$2.5 billion (2020)

By the year 2025, Euromonitor projects that retail sales in the packaged food market in Japan will reach US$204.5 billion, a growth of 3.6%, or US$7 billion.


Turnkey Booth Space + Food Show PLUS! Pricing

Do you want to have an easy international tradeshow experience and get more qualified buyers, distributors and leads at tradeshows? Get both with a turnkey booth space bundled with our tradeshow enhancement service Food Show PLUS!

9sqm Booth

– Early Bird: $3,050

– Standard: $3,400

4.5sqm Half Booth

– Early Bird $1,750

– Standard: $2,000

Booths Include

  • Optimal location in the venue
  • Maximum exposure to the media
  • Shared wash basin for complementary food & drink tasting
  • Entry in “Product Search”, the official product search site of the show
  • One entry in Pavilion directory and website especially created for the USA Pavilion
  • Storage space
  • Exhibitor lounge
  • Support on logistical issues
  • 3 Exhibitor badges / Invitation tickets for visitors

9sqm booth includes:

  • Three back wall panels and two side wall panels
  • Fascia(blue) with company name(white)
  • Punch carpet(red)3m x 3m (9sqm)
  • Lighting (3 spotlights)  One electrical socket (up to 100V, 500W)
  • Primary Electrical Work – 1kW/booth
  • Electrical Consumption Fee – 1kW/booth
  • Daily booth cleaning(3 days)
  • Waste disposal
  • Setting-up & Dismantling Work
  • Furniture including; 1 table, 2 chairs, 1 lockable demonstration counter
  • 1 folding chair, 2 wall shelves, 1 wastebasket
JSSA Booth Image

Food Show PLUS! Services Provided

  • Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
  • Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
  • Welcome Package: Including market briefing
  • Local retail tour, if applicable
  • On-site show assistance by Food Export’s In-Market Representative
  • Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*. 

*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification.

Additional Services Available

($75 per selection, no cap on number of services)

  • Dedicated interpreter/assistant at your booth during show hours.
  • A store check report with brand names, packages, sizes, pricing for products similar to yours.
  • Professional translation of marketing material into local language (up to two pages).

*Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.


Products of Interest

Top U.S. products in demand:

  • Processed Vegetables & Pulses
  • Prepared/Preserved Seafood
  • Food Preparations & Ingredients
  • Processed/Prepared Dairy Products
  • Alcoholic Beverages
  • Prepared/Preserved Meats
  • Non-Alcoholic Beverages
  • Canned, Dried & Frozen Fruit

Preparation Assistance

Japan Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$140 Million
Projected Sales

Over $100k in New Export Sales

$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!