Food Show PLUS!™

Food Show PLUS! at Seoul International Café Show

Early Bird Registration Request Information
Event Date
November 7—9, 2024
Seoul, S. Korea
Early Registration Deadline
Jul 19, 2024
Early Registration Price

Give Your Trade Show Presence a Competitive Advantage

The Seoul International Café Show is considered to be Asia’s #1 Coffee Event!

USDA’s Agricultural Trade Office (ATO) in Seoul reports that the U.S. is the leading exporter of agricultural products to Korea with a 24% market share.  Consumer-oriented American products continue to lead the expansion of the export market in Korea, which reflect Korean consumers’ increased demand for better value, quality, and diversity.  The Korea-United States Free Trade Agreement, (KORUS) implemented in 2012, coupled with the on-going evolvement of the Korean food market, should generate greater export opportunities for American products in Korea in the coming years.

U.S. Food & Agricultural Product Imports to South Korea, By the Numbers

  • U.S. Consumer-Oriented Foods – US$4.7 billion (2019)
  • U.S. Processed Foods – US$2.9 billion (2019)

Download the Flyer for Food Show PLUS! at Seoul International Café Show

Meeting Foreign Buyers

Food Show PLUS! Services Provided

  • Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
  • Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
  • Welcome Package: Including market briefing
  • Local retail tour, if applicable
  • Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
  • On-site show assistance by Food Export’s In-Market Representative

*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification.

Additional Services Available

($75 per selection, no cap on number of services)

  • Dedicated interpreter/assistant at your booth during show hours.
  • A store check report with brand names, packages, sizes, pricing for products similar to yours.
  • Professional translation of marketing material into local language (up to two pages).

Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.

Products of Interest

  • Processed Food
  • Food additives/ingredients
  • Health/Organic Food
  • Beverage/Coffee/Tea
  • Wine/Liquor
  • Bakery/Confectionery
  • Nuts
  • Chocolate and sugar confectionery
  • Baked goods
  • Processed fruits and vegetables
  • Sauces and preparations

Preparation Assistance

South Korea Country Profile

Get a head start. We have the market
intelligence you need to make informed decisions to determine if this market is right for your products.

Access in-depth country specific data
and research now.

Complimentary Webinars

Take advantage of our educational webinars
providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

View Available Webinars

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Learn More

Export Success

Participants in 2019 Food Show PLUS! Reported:


1st Time Export Sales


New Distributorships Established


New Foreign Buyer Introductions

$140 Million

Projected Sales

$24 Million

Actual Sales