Food Show PLUS! at Seoul International Café Show

Give Your Trade Show Presence a Competitive Advantage

The Seoul International Café Show is considered to be Asia’s #1 Coffee Event!

USDA’s Agricultural Trade Office (ATO) in Seoul reports that the U.S. is the leading exporter of agricultural products to Korea with a 24% market share. Consumer-oriented American products continue to lead the expansion of the export market in Korea, which reflect Korean consumers’ increased demand for better value, quality, and diversity. The Korea-United States Free Trade Agreement, (KORUS) implemented in 2012, coupled with the on-going evolvement of the Korean food market, should generate greater export opportunities for American products in Korea in the coming years.

U.S. Food & Agricultural Product Imports to South Korea, By the Numbers

U.S. Consumer-Oriented Foods – US$4.7 billion (2019)
U.S. Processed Foods – US$2.9 billion (2019)

Download the Flyer for Food Show PLUS! at Seoul International Café Show

Meeting Foreign Buyers

Food Show PLUS! Services Provided

Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
Welcome Package: Including market briefing
Local retail tour, if applicable
Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
On-site show assistance by Food Export’s In-Market Representative

*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification.

Additional Services Available

($75 per selection, no cap on number of services)

Dedicated interpreter/assistant at your booth during show hours.
A store check report with brand names, packages, sizes, pricing for products similar to yours.
Professional translation of marketing material into local language (up to two pages).

Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.

Products of Interest

Processed Food
Food additives/ingredients
Health/Organic Food
Beverage/Coffee/Tea
Wine/Liquor
Bakery/Confectionery
Nuts
Chocolate and sugar confectionery
Baked goods
Processed fruits and vegetables
Sauces and preparations

Export Success

Participants in 2019 Food Show PLUS! Reported:

1st Time Export Sales

633

New Distributorships Established

4,370

New Foreign Buyer Introductions

$140 Million

Projected Sales

$24 Million

Actual Sales

BRANDED PROGRAM

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

Exhibition fees and set-up charges
Equipment and furnishings rental
Design, creations, and construction costs for a temporary booth
Select travel expenses
Advertising
And much more!

Learn More about the Branded Program

Food Show PLUS!™