Food Show PLUS!™

Food Show PLUS! at Seoul Food & Hotel

Registration Closed Request Information
Event Date
June 10—14, 2024
Seoul, S. Korea
Registration Deadline
Mar 27, 2024

Give Your Tradeshow Presence a Competitive Advantage

Seoul Food & Hotel 2024 is the biggest food show in South Korea. The event provides access to major food importers, distributors, hoteliers, restaurateurs, and retailers who are looking for food and beverages, wine and spirits, hospitality and food service products, and ingredients. As a nation of ever-evolving tastes and with a variety of developing food trends, South Korea is one of Asia’s key nations for launching new and innovative products.

South Korea has proven to be an appealing and profitable market for U.S. companies for many years. Consumer-oriented American products continued to lead the expansion of the export market in South Korea, which reflected consumers’ increased demand for better value, quality and diversity.

South Korea is the fifth-largest export market for U.S. food and farm products. According to USDA FAS reports, the U.S. takes 23.6 percent of the market share of food and ag supplying countries, and 34.6% of the consumer-oriented products market share.

U.S. Food & Agricultural Product Imports to South Korea, By the Numbers

  • U.S. Agricultural & Food Products – US$10.54 billion (2022)
  • U.S. Consumer-Oriented Products – US$6.7 billion (2022)

Download the Flyer for Food Show PLUS! at Seoul Food & Hotel

South Korea Food Trends

Food Show PLUS! Services Provided

  • Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
  • Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
  • Welcome Package: Including market briefing
  • Local retail tour, if applicable
  • Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
  • On-site show assistance by Food Export’s In-Market Representative

Products of Interest

Top U.S. products in demand:

  • Beef, Pork, Poultry
  • Sausages, Bacon, Processed Meats
  • Cheese & Curd
  • Processed Fruits & Vegetables
  • Fresh Fruits
  • Nuts
  • Snacks
  • Chocolate & Sugar Confectionary
  • Baked Goods
  • Sauces & Preparations
  • Beverages

Additional Services Available

($75 per selection, no cap on number of services)

  • Dedicated interpreter/assistant at your booth during show hours.
  • A store check report with brand names, packages, sizes, pricing for products similar to yours.
  • Professional translation of marketing material into local language (up to two pages).

*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification

Preparation Assistance

South Korea Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$140 Million
Projected Sales

Over $100k in New Export Sales

$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!