Give Your Tradeshow Presence a Competitive Advantage
SIAL China is the largest and fastest growing food show in China. Develop business with buyers and decision-makers for both retail
and food service in the top U.S. export market.
China has proven to be an appealing and profitable market for U.S. companies for many years. In 2020, the U.S. and China reached an historic and enforceable agreement on a Phase One trade deal. The Phase One agreement includes a commitment by China that
it will make substantial additional purchases of U.S. goods and services in the coming years. The Agriculture Chapter addresses structural barriers to trade and will support a dramatic expansion of U.S. food, agriculture and seafood product exports,
increasing American farm and fishery income, generating more rural economic activity, and promoting job growth.
U.S. Food & Agricultural Product Imports to China, By the Numbers
U.S. Consumer-Oriented Foods – US$6.7 billion (2021)
U.S. Processed Foods – US$2.1 billion (2021)
By the year 2026, Euromonitor projects that retail sales in the packaged food market in China will reach US$409.5 billion, a growth of 23.2%, or US$77 billion.
Food Show PLUS! Services Provided
Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
Welcome Package: Including market briefing
Local retail tour, if applicable
Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
On-site show assistance by Food Export’s In-Market Representative
Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.
Products of Interest
Top U.S. products in demand:
Sauces & condiments
Biscuits & cookies
Additional Services Available
($50 per selection, no cap on number of services)
Dedicated interpreter/assistant at your booth during show hours.
A store check report with brand names, packages, sizes, pricing for products similar to yours.
Professional translation of marketing material into local language (up to two pages).
*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification.
Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.