Give Your Tradeshow Presence a Competitive Advantage
Seoul Food & Hotel 2023 is the biggest food show in South Korea, the fifth-largest export market for U.S. food and farm products. The show provides participating companies with an opportunity to meet with key importers, distributors and industry buyers from retail, catering and hospitality trade across the whole of Korea. The event provides access to major food importers, distributors, hoteliers, restaurateurs, and retailers who are looking for food and beverages, wine and spirits, hospitality and food service products, and ingredients. As a nation of ever-evolving tastes and with a variety of developing food trends, Korea is one of Asia’s most important nations for launching new and innovative products.
South Korea has proven to be an appealing and profitable market for U.S. companies for many years. Consumer-oriented American products continued to lead the expansion of the export market in Korea, which reflected Korean consumers’ increased demand for better value, quality and diversity.
U.S. Food & Agricultural Product Imports to South Korea, By the Numbers
U.S. Consumer-Oriented Foods – US$4.7 billion (2019)
U.S. Processed Foods – US$2.9 billion (2019)
Food Show PLUS! Services Provided
Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
Welcome Package: Including market briefing
Local retail tour, if applicable
Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
On-site show assistance by Food Export’s In-Market Representative
Products of Interest
Top U.S. products in demand:
Live and frozen fish
Cheese and curd
Chocolate and sugar confectionery
Processed fruits and vegetables
Sauces and preparations
Additional Services Available
($50 per selection, no cap on number of services)
Dedicated interpreter/assistant at your booth during show hours.
A store check report with brand names, packages, sizes, pricing for products similar to yours.
Professional translation of marketing material into local language (up to two pages).
*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification.
Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.