Give Your Tradeshow Presence a Competitive Advantage
Seoul Food & Hotel 2023 is the biggest food show in South Korea, the fifth-largest export market for U.S. food and farm products. The show provides participating companies with an opportunity to meet with key importers, distributors and industry buyers from retail, catering and hospitality trade across the whole of Korea. The event provides access to major food importers, distributors, hoteliers, restaurateurs, and retailers who are looking for food and beverages, wine and spirits, hospitality and food service products, and ingredients. As a nation of ever-evolving tastes and with a variety of developing food trends, Korea is one of Asia’s most important nations for launching new and innovative products.
South Korea has proven to be an appealing and profitable market for U.S. companies for many years. Consumer-oriented American products continued to lead the expansion of the export market in Korea, which reflected Korean consumers’ increased demand for better value, quality and diversity.
U.S. Food & Agricultural Product Imports to South Korea, By the Numbers
U.S. Consumer-Oriented Foods – US$4.7 billion (2019)
U.S. Processed Foods – US$2.9 billion (2019)
South Korea Food Trends
Food Show PLUS! Services Provided
Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
Welcome Package: Including market briefing
Local retail tour, if applicable
Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
On-site show assistance by Food Export’s In-Market Representative
Products of Interest
Top U.S. products in demand:
Beef
Pork
Poultry
Live and frozen fish
Crustaceans
Cheese and curd
Nuts
Fresh fruits
Sausages
Chocolate and sugar confectionery
Baked goods
Processed fruits and vegetables
Sauces and preparations
Additional Services Available
($50 per selection, no cap on number of services)
Dedicated interpreter/assistant at your booth during show hours.
A store check report with brand names, packages, sizes, pricing for products similar to yours.
Professional translation of marketing material into local language (up to two pages).
*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification.
Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.
Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.
