Focused Trade Missions

Focused Trade Mission to Guatemala for Retail and Foodservice

Early Bird Registration Request Information
Event Date
March 7—8, 2024
Guatemala City, Guatemala
Early Registration Deadline
Nov 04, 2023
Early Registration Price

Jumpstart Your Product Export Sales to Guatemala

The U.S. represents Guatemala’s largest trading partner, and Guatemala is a net importer.  Under CAFTA-DR, 95% of U.S. agricultural exports enter Guatemala duty free. Guatemala eliminated the remaining tariffs on virtually all U.S. agricultural products in 2020 (a few product categories will be eliminated over subsequent years – e.g.; rice and dairy products).

Guatemala is the largest market for U.S. exports of consumer food products in Central America.  Guatemala is also the largest U.S. export market for processed foods in Central America after passing Panama in 2020.

U.S. Food & Agricultural Product Imports to Guatemala, By the Numbers

  • U.S. Consumer-Oriented Foods – US$483 million (2020)
  • U.S. Processed Foods – US$393.2 million (2020) – a record high


Register for Two Back-to-Back Missions and Save!

Focused Trade Mission to Costa Rica – Foodservice and Retail
March 4 – 5, 2024


Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Guatemala Market Overview

CAFTA-DR Free Trade Agreement Overview

Products of Interest

Top U.S. products in demand:

  • Beer & wines
  • Spirits
  • Dairy products
  • Sweets and snacks
  • Soft drinks
  • Plant-based beverages
  • Pet food
  • Breakfast cereals
  • Table condiments
  • Craft beer
  • Organic and natural food products
  • Edible oils
  • Sauces

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads

Mission Itinerary

March 6: Arrive in Guatemala City

March 7: Briefing and Industry Tour

March 8: One-on-One Meetings with Buyers

March 9: Departure

Schedule is subject to change.

Buyers Mission

Preparation Assistance

Guatemala Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$78 Million
Projected Sales

Over $100k in New Export Sales

$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!