Focused Trade Missions

Focused Trade Mission to U.A.E. for Retail and Foodservice

Registration Closed Request Information
Event Date
December 5—7, 2023
Dubai, UAE
Registration Deadline
Sep 13, 2023

Jumpstart Your Product Export Sales to the UAE

The United Arab Emirates (U.A.E.) has proven to be an appealing and profitable market for U.S. companies for many years. The United States has 8% market share and is the 3rd largest supplier.  Despite the high competition and the negative impact of the novel coronavirus (COVID-19) pandemic on the UAE food sector, the region continues to present a great opportunity with a strong preference for U.S. food products.

The advantages for U.S. exporters of consumer ready food products to the region are numerous. They include a high quality image of U.S. products, high regional per capita incomes, and a broad familiarity with U.S. culture. There are also consistently
low tariffs and relatively transparent import procedures.

U.S. Food & Agricultural Product Imports to United Arab Emirates (UAE), By the Numbers

  • U.S. Consumer-Oriented Foods – US$899 million (2021)
  • U.S. Processed Foods – US$421.3 million (2021)

By the year 2026, Euromonitor projects that retail sales in the packaged food market in the United Arab Emirates will reach US$7.8 billion, a growth of 24.1%, or US$1.5 billion.

Travel Information

  • Passengers traveling to Dubai are no longer required to present a COVID-19 vaccination certificate or to perform PCR tests.
  • Currently, there are no masks requirements in the UAE.
  • Passengers traveling from or through Dubai are only required to comply with the transit and travel requirements required at their final destination.
  • Please check if you need a visa. Depending on your nationality, you can get a visa upon arrival or you can apply for a prearranged visit visa from Dubai Immigration before you travel.

Want to learn more about this mission? Watch this video presentation featuring our In-Market Representative.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Translation of up to two pages of materials into Arabic
  • Table top showcase and trade reception
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads

Products of Interest

Top U.S. products in demand:

  • Dairy Products
  • Natural and Organic Foods, also Keto, Vegan & Lactose Free
  • Healthy Snacks
  • Protein Bars
  • Nuts
  • Food Preparations & Ingredients
  • Snack Foods
  • Processed/Prepared Dairy Products
  • Condiments, Sauces, Jams & Jellies
  • Chocolate & Confectionery
  • Processed Vegetables & Pulses
  • Ready Made Meals
  • Vegetable Oils
  • Pet Foods

Mission Itinerary

December 5: Mission and Market Briefing, Retail Store Tours

December 6: One-on-One meetings with Qualified Buyers

December 7: One-on-One meetings with Qualified Buyers, Table Top Showcase & Trade Reception, Departure

Schedule is subject to change.


2021 FTM to Dubai table top showcase & trade reception.

FTM to Dubai 1

2021 FTM to Dubai retail tour.

FTM to Dubai 2

Preparation Assistance

United Arab Emirates Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Funding

1st Time Export Sales
New Distributorships Established

New Distributorships Established
New Foreign Buyer Contacts

New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund

$78 Million
Projected Sales
Over $100k in New Export Sales

$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!