Focused Trade Missions

Focused Trade Mission to Colombia

Registration Closed Request Information

Jumpstart Your Product Export Sales to Colombia


Colombia is the leading destination for U.S. agricultural exports in South America, followed by Brazil and Chile.  In 2020, U.S. agricultural exports to Colombia were valued at $2.9 billion.

Colombia is the 3rd most populous Latin American country and the 4th largest economy in the region. The urban areas have a significant ratio of upscale and upper-middle class consumers with disposable income. There is a reported 10% GDP growth in 2021 for the country, and it is expected to rank 1st in the region in 2022 with 4.5% growth.

The U.S. has an FTA with Colombia which is an entry/starting point to anyone wishing to explore South America or the region.

Colombia is now the largest U.S. South American market (and 11th overall) for the export of U.S. agricultural products as well as the 2nd largest export market for U.S. consumer food products in South America and the largest importer of U.S. processed food in South America.

U.S. Food & Agricultural Product Imports to Colombia, By the Numbers

  • U.S. Consumer-Oriented Foods – US$632 million (2020)
  • U.S. Processed Foods – US$496.3 million (2020)

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Why Should You Consider Exporting to Colombia?

Register for Two Back-to-Back Missions and Save!

Focused Trade Mission to Chile
August 8 – 9, 2022

Register by the early deadline and receive each mission for only $325. 

After the early deadline, receive each mission for only $525.*

*Registration for both missions must occur on the same transaction to be eligible for the discount. If one of the mission registrations is cancelled, the discount is forfeited for the remaining mission. 

Chile Back to Back Missions

Products of Interest

Top U.S. products in demand:

  • Processed/Prepared Dairy Products
  • Food Preparations & Ingredients  
  • Non-Alcoholic Beverages
  • Prepared/Preserved Meats
  • Nuts
  • Condiments and sauces
  • Processed fruits & vegetables
  • Natural, organic, better-for-you products
  • Private Label
  • Dog & Cat Food

Focused Trade Mission Services Provided

  • One-on-one virtual meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis, and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Virtual retail store tour
  • Dedicated interpreter
  • Translation of up to 2 pages of materials into Spanish
  • Identifying top leads
  • Inclusion in Trade Mission digital brochure containing your company profile, contact details and products lines
  • On-site virtual assistance by Food Export’s In-Market Representative

Preparation Assistance

Colombia Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Funding


1st Time Export Sales

New Distributorships Established


New Distributorships Established

New Foreign Buyer Contacts


New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$78 Million

Projected Sales

Over $100k in New Export Sales

$15 Million

Actual Sales

Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!