Focused Trade Missions

Focused Trade Mission to Singapore for Retail and Foodservice

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Event Date
September 30—October 1, 2024
Singapore, Singpore
Registration Deadline
Jul 10, 2024
Registration Price

Jumpstart Your Product Export Sales to Singapore

The U.S.-Singapore Free Trade Agreement (FTA) has been in effect since 2004. Singapore also has many bilateral and regional FTAs including with Australia, China, Costa Rica, India, Japan, Jordan, South Korea, Panama, Peru, Sri Lanka and Turkey. Singapore is a participant in the Regional Comprehensive Economic Partnership regional trade negotiations, which include the ten Association of Southeast Asian Nations (ASEAN) countries plus Australia, China, Japan, Korea, India and New Zealand, and it is also a participant in the 11-member Comprehensive and Progressive Agreement for Trans-Pacific Partnership.  Singapore has also concluded an FTA with the European Union which has yet to be entered into force.

USDA’s Office of Agricultural Affairs (OAA) in Singapore hereinafter referred to as “Post” reports that Singapore’s highly import dependent, multi-billion-dollar food industry is driven by robust consumer spending, high disposable incomes, and intense urbanization.

U.S. Food & Agricultural Product Imports to Singapore, By the Numbers

  • U.S. Consumer-Oriented Foods – US$638 million (2019)
  • U.S. Processed Foods – US$494.8 million (2019)

By the year 2024, Euromonitor projects the retail sales in the packaged food market in Singapore is expected to reach US$2.8 billion, a growth rate of 6.8% or US$181.2 million.

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Register for Two Back-to-Back Missions!

Focused Trade Mission to Indonesia – Food Service and Retail
October 3 – 4, 2024

Want to learn more about this mission? Watch this video presentation featuring our In-Market Representative.

Products of Interest

Top U.S. products in demand:

  • Wines, Spirits and Beers
  •  Food Preparations and Ingredients
  • Dairy Products
  • Processed Vegetables
  • Beef, Poultry and Pork Products
  • Bakery Goods
  • Cereals and Pasta
  • Tree Nuts
  • Vegetable Oils

Mission Itinerary 

September 29: Arrive in Singapore

September 30: Briefing and Retail Tour

October 1: One-on-One Meetings with Buyers

October 2: Departure to Indonesia or Home

Schedule is subject to change.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads
  • Translation of up to two pages of marketing material into the local language

Preparation Assistance

Singapore Country Profile

Start your trade mission journey now.
We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Access in-depth country-specific data and industry research

Complimentary Webinars

Our educational webinars provide up-to-date
exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

View Available Webinars

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Learn More

Export Success

Participants in 2019 Focused Trade Missions Reported:


1st Time Export Sales


New Distributorships Established


New Foreign Buyer Introductions

$78 Million

Projected Sales

$15 Million

Actual Sales