Focused Trade Missions

Focused Trade Mission to Colombia for Value-Added Feed and Pet Food Ingredients

Registration Closed Request Information
Event Date
February 21—22, 2024
Bogota, Colombia
Registration Deadline
Feb 14, 2024

Jumpstart Your Product Export Sales to Colombia

Colombia is the leading destination for U.S. agricultural exports in South America, followed by Brazil and Chile.  In 2020, U.S. agricultural exports to Colombia were valued at $2.9 billion.

Colombia is the 3rd most populous Latin American country and the 4th largest economy in the region. The urban areas have a significant ratio of upscale and upper-middle class consumers with disposable income. There is a reported 10% GDP growth in 2021 for the country, and it is expected to rank 1st in the region in 2022 with 4.5% growth.

The U.S. has an FTA with Colombia which is an entry/starting point to anyone wishing to explore South America or the region.

Colombia is now the largest U.S. South American market (and 11th overall) for the export of U.S. agricultural products as well as the 2nd largest export market for U.S. consumer food products in South America and the largest importer of U.S. processed food in South America.

U.S. Food & Agricultural Product Imports to Colombia, By the Numbers

  • U.S. Consumer-Oriented Foods – US$632 million (2020)
  • U.S. Processed Foods – US$496.3 million (2020)

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Interested in this Focused Trade Mission? Watch this Sneak Peek presentation with our In-Market Representative.

Products of Interest

Top U.S. products in demand:

  • Value-Added Feed Ingredients
  • Pet food
  • Pet food ingredients


Mission Itinerary

February 20: Arrive in Bogota

February 21: Briefing and Industry Tour

February 22: One-on-One Meetings with Buyers

February 23: Departure

Schedule is subject to change.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Industry tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads

Preparation Assistance

Colombia Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Funding

1st Time Export Sales

New Distributorships Established

New Distributorships Established

New Foreign Buyer Contacts

New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$78 Million
Projected Sales

Over $100k in New Export Sales

$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!