Focused Trade Missions

Focused Trade Mission to Vietnam for Retail, Foodservice and Ingredients

Registration Closed Request Information

Jumpstart Your Product Export Sales to Vietnam

USDA’s Office of Agricultural Affairs (OAA) in Hanoi reports that Vietnam’s young population, growing middle class, and rapid urbanization had been leading to more eating out, traveling, shopping in supermarkets and hypermarkets, and increased consumption of convenience and processed foods in the pre-COVID environment and should return to it once the pandemic has been managed.  Strong economic growth, increasing foreign investment, benefits from free trade agreements (FTAs), a growing middle class with higher disposable income, rapid urbanization, and heightened concerns about hygiene and food safety continue to fuel the sustainable growth in this market.

Vietnam is the 2nd largest U.S. export market for consumer food products in Southeast Asia after Philippines.  Vietnam is also a major importer of U.S. processed foods.

U.S. Food & Agricultural Product Imports to Vietnam, By the Numbers

  • U.S. Consumer-Oriented Foods – US$928.7 million (2020)
  • U.S. Processed Foods – US$510 million (2019)

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Learn more about Vietnam from our In-Market Representative

Products of Interest

Retail Sector:

  • Dairy Products
  • Prepared Food
  • Poultry
  • Pork and Pork Products
  • Dried Fruits
  • Processed Vegetables
  • Beef
  • Chocolate and Cocoa
  • Non-Alcoholic Beverage Products, (ex. juices)
  • Snack Foods

Food Service Sector:

  • Dairy Products
  • Fresh Fruits
  • Seafood
  • Beef and Beef Products
  • Chocolate and Cocoa Products
  • Prepared Food
  • Pork and Pork Products
  • Fresh and Processed Vegetables
  • Poultry Meats, Red Meats and Products (ex. Eggs)

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Translation of up to two pages of materials into Vietnamese
  • Table top showcase and trade reception
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative


Preparation Assistance

Vietnam Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Funding


1st Time Export Sales

New Distributorships Established


New Distributorships Established

New Foreign Buyer Contacts


New Foreign Buyer Introductions

Agricultural Trade Promotion Program (ATP) Fund

$78 Million

Projected Sales

Over $100k in New Export Sales

$15 Million

Actual Sales

Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select International Travel Costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!