The new resource page is a one-stop shop for all your Branded Program essentials.
If you’ve used Food Export–Northeast’s Branded Program or are considering it for your global marketing efforts in 2023 and have questions, the organization has developed a new online resource guide to serve as a one-stop-shop for program essentials. The Branded Program is one of Food Export– Northeast’s signature offerings to Northeast US seafood suppliers and is a great way to extend an international marketing budget. Suppliers can get up to 50% reimbursement for qualified marketing expenses. The new online resource page has the following helpful information:
Background and Foundational Documents:
At the top of the resource page, suppliers will find essential downloadable documents to help them gain a better understanding of the Branded Program and how they can leverage it for their international marketing efforts. These include:
Video How-To Series:
We recognize that not everyone likes to learn by reading. Video content has become an increasingly valuable educational tool for all ages. On the resource page, you’ll find nine (9) short, helpful videos hosted by our knowledgeable Branded Program Managers. In each video, Branded Program experts walk you through the different marketing tactics eligible for reimbursement and how to make sure those expenses qualify. Suppliers can learn how other companies are using the program – there are a variety of marketing tactics that you may not have considered for your international marketing efforts like video production, Search Engine Optimization (SEO) and social media. These tactics are included in the Branded program for reimbursement. Get the details from our experts.
One of the most asked questions we receive about the Branded Program is, “What kind of documentation is needed when submitting an international marketing expense for reimbursement?” The online resource provides eight (8) of the most common claims with sample documents submitted annually as part of the Branded Program. These include:
Each year, we get asked similar questions from a variety of companies. We’ve compiled the 27 most frequently asked questions on the resource page that you can easily scan. You’ll find answers to questions in the following categories:
If you still have questions, please reach out to a Branded Program expert.
About Food Export USA–Northeast
With its extensive programs and educational offerings, Food Export USA–Northeast (Food Export–Northeast) is recognized as the preeminent expert and cost-effective resource for Northeast seafood and agricultural suppliers looking to sell their products overseas. Founded in 1973, Food Export–Northeast is a non-profit organization that works collaboratively with its 10 member states’ agricultural promotion agencies from Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont, to facilitate trade between suppliers and worldwide importers and to promote the export of food, agricultural and seafood products from those states. Since its founding, the organization has helped Northeast seafood suppliers gain access to a broad range of export markets, supported overseas in-market educational and promotional programs and offers emerging suppliers access to funds to help grow their export business. The organization is funded through the Market Access Program (MAP), administered by the USDA’s Foreign Agricultural Service.
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To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.